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  1. Microsoft Tests Specialized Chips for Increased Search Speed

    The new board Microsoft developed, dubbed "Catapult," contains a specialized reprogrammable chip aimed at solving the problem of slow search result loading. The speed of search results and page loads is increasingly becoming a very important...

  2. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    These errors result in a poor experience for users, and Google has said that sites that don't provide a good mobile experience may not be able to compete as well in the search results. Any difference in rank is likely due the local search results...

  3. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    Some advertisers argue that there are certain instances when it's impossible to improve quality scores, especially those operating in highly specialized niches. However, this simply isn't true, and no search engine marketer worth their salt would...

  4. Top 10 SEO New Year's Resolutions for a Successful 2014

    SEO isn't an exact science, but it is something that requires technical savvy, sophistication, and strategy to ensure alignment with search visibility goals. To get your site fit, focused, slimmed down, and ready for a mobile push, get implementing...

  5. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    One thing I’ve found to be true in my years of working in search marketing is that virtually every company has a good idea of who their top overall competitors are, but very few can say who their biggest competitors are on the search engines.

  6. How to Hire (and Keep) Digital Marketing Talent in 2014

    Everyone and their brother has hung a social media shingle, including unworthy PR firms," said aimClear CEO Marty Weintraub, who has specialized in digital marketing since 2006. Conducting performance reviews two times a year is a best practice for...

  7. What Does Google's Link Schemes Update Mean for Guest Posting?

    It seems like a natural fit to me, but a lot of search marketers are looking at this guideline update and just throwing the baby out with the bathwater. Cutts hits on some excellent points here that I think every search marketer, no matter their...