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  1. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    Some advertisers argue that there are certain instances when it's impossible to improve quality scores, especially those operating in highly specialized niches. However, this simply isn't true, and no search engine marketer worth their salt would...

  2. Google, Europe Near Antitrust Deal, Really This Time?

    In its latest proposal, Google said that it will display results from three competitors in a similar way whenever it promotes its own specialized search services. This joins Google's previous concessions, which include giving content providers the...

  3. Top 10 SEO New Year's Resolutions for a Successful 2014

    SEO isn't an exact science, but it is something that requires technical savvy, sophistication, and strategy to ensure alignment with search visibility goals. To get your site fit, focused, slimmed down, and ready for a mobile push, get implementing...

  4. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    One thing I’ve found to be true in my years of working in search marketing is that virtually every company has a good idea of who their top overall competitors are, but very few can say who their biggest competitors are on the search engines.

  5. How to Hire (and Keep) Digital Marketing Talent in 2014

    Everyone and their brother has hung a social media shingle, including unworthy PR firms," said aimClear CEO Marty Weintraub, who has specialized in digital marketing since 2006. Conducting performance reviews two times a year is a best practice for...

  6. What Does Google's Link Schemes Update Mean for Guest Posting?

    It seems like a natural fit to me, but a lot of search marketers are looking at this guideline update and just throwing the baby out with the bathwater. Cutts hits on some excellent points here that I think every search marketer, no matter their...

  7. Marines Launch New Pandora-inspired YouTube Brand Channel

    YouTube is the second largest search engine in the world. Search Engine Watch interviewed Jeff Small, Director of Creative Technology for JWT Atlanta. Marine Corps prospects and supporters search for information about the training, values, and life...