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  1. Searcher Intent: Why Vertical Search is Now Giving Ground to Core Search

    Here, upon searching for “flights to Brazil,” we're presented with a variety of options for reviews, price comparison, flight finders with interactive calendars, related searches, and the like. As a result of these specialized search needs, not...

  2. Housebreaking the Search

    Or is it the comparison of online advertising and search? The specialized knowledge of search should be shared in order to raise the global profile of the discipline and tradecraft. The bigger issue here is the comparison of online advertising and...