The SEO is Dead sentiment and speculation on the changing search ecosystem, as well as our individual roles within it, has ebbed and flowed for years. According to Adam Epstein, President/COO at adMarketplace, the fundamental problem with SEO is...
Google's specialized Realtime search engine allowed users to get information from social networks, and most notably Twitter, as soon as it happened. In early July, Google discontinued its Realtime search feature.
The easiest and lowest time commitment way to subscribe to the two major email newsletters from Search Engine Watch and Search Engine Land. Blogs: In addition to the two major search news sites, blogs are the best source of current, practical...
If you’ve been active on social media in the past few weeks – or have been reading Search Engine Watch and other geek and tech media - then it’s been just about impossible to not notice the arrival of Google’s third attempt to launch a social...
Google Ventures, the venture capital arm of the search giant, has stealthily invested in the startup. Many collaborative tools that can be effective for scientific projects have existed in the cloud for some time, and specialized tools such as...
The search engines go to great lengths to prevent this from happening (note that I used a specialized query to force duplicate content to happen for the above screen shot). Among SEO practitioners, duplicate content has been a major topic that...
Many organizations that have tried enterprise-level search engine optimization (SEO) know that it can be difficult to gain lasting results without pulling different internal teams into the process. Beyond the highest level, additional specialized...
Pakhomkin tasked himself with creating a specialized online search for brick and mortar retailers. Should there be any major changes to the website, then often feeds need to be resubmitted causing a delay in how up-to-date the listings appear on...
Universal search is the next great frontier like California is the "The Wild Wild West. If local search is important, then by design, geo-localized link building is important, too. Google has become increasingly specialized over the last few years.
Make sure your search terms aren't too general and that you're using long-tail, specialized keywords to drive highly relevant customers to your pages. For the huge number of websites that rely on paid search to drive customers, the quality of the...
As paid search marketers we tend to divide our time into three major areas: The tools listed in the Paid Search Technology Landscape cover most of the major players, but it's explicitly representative and not comprehensive.
Alex is up first because he's the biggest search marketing tool on the panel [his words, not mine! There are three major areas to improve profit: When you are early on in the process, identify where you are on the paid search maturity curve.
It's hard to imagine someone more accomplished in this industry than Avinash Kaushik--a true search guru who is not only a major figure over at Google, but also a major influence for Market Motive," remarked Matt McGowan, Publisher, Head of U.S...
Now in its 11th year, the only major Search Marketing Conference and Expo in the Midwest will be packed with 70+ sessions covering PPC management, keyword research, Search Engine Optimization (SEO), social media, local, mobile, link building...
She has specialized in organic SEO since 2001 and is a speaker at Search Engine Strategies conferences and regional events. The search began within a few hours of her disappearance. Lisa Buyer, president and CEO of The Buyer Group, participated in...
And nearly 2 billion times a month -- representing over 25 percent of total monthly web searches -- consumers use a major search engine's local map-based directory, an online yellow pages, or a specialized local search directory to find qualified...
The only major search marketing conference and expo on the East Coast, SES New York will be packed with more than 70 sessions, plus more than 150 exhibitors, networking events, parties, and training days.
Most of these specialized skills aren't commonly available in online marketing departments. In addition, marketing managers can tell you in advance about any major public relations or product announcements.
Vertical search is all about getting frequent users to your highly specialized search product, after they've been introduced to it initially through a generic search engine or by word of mouth. There's a ton of opportunity in vertical search -- no...
Todd Malicoat is well known on the SES, SMX and major trade publication circuit. Mainstream and niche job sites, specialized SEM job boards, trade organizations and word of mouth are common channels for recruiting.
