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  1. What Does Google's Link Schemes Update Mean for Guest Posting?

    Just when we – the content marketers, the link builders, the SEO professionals, the link earners, the relationship builders, and the growth hackers – thought we were safe, Google updated its link schemes guidelines, and there are some major changes.

  2. Nomenclature: The Industry Case For and Against SEO

    The SEO is Dead sentiment and speculation on the changing search ecosystem, as well as our individual roles within it, has ebbed and flowed for years. According to Adam Epstein, President/COO at adMarketplace, the fundamental problem with SEO is...

  3. What Goodies Does Google+ Hold for International Search Marketers?

    If you’ve been active on social media in the past few weeks – or have been reading Search Engine Watch and other geek and tech media - then it’s been just about impossible to not notice the arrival of Google’s third attempt to launch a social...

  4. Google Ventures Quietly Invests in Collaborative Toolset for Scientists

    Google Ventures, the venture capital arm of the search giant, has stealthily invested in the startup. Many collaborative tools that can be effective for scientific projects have existed in the cloud for some time, and specialized tools such as...

  5. Goodzer Launch In-Store Product Search Map for New York City Shoppers

    Pakhomkin tasked himself with creating a specialized online search for brick and mortar retailers. Should there be any major changes to the website, then often feeds need to be resubmitted causing a delay in how up-to-date the listings appear on...

  6. Incorporating Geo-Targeting into Your Link Building

    Universal search is the next great frontier like California is the "The Wild Wild West. If local search is important, then by design, geo-localized link building is important, too. Google has become increasingly specialized over the last few years.

  7. Search Marketing Toolbox - SES San Francisco

    Alex is up first because he's the biggest search marketing tool on the panel [his words, not mine! There are three major areas to improve profit: When you are early on in the process, identify where you are on the paid search maturity curve.

  8. Google Analytics Evangelist Avinash Kaushik to Be Featured in SES Webcast on January 12

    It's hard to imagine someone more accomplished in this industry than Avinash Kaushik--a true search guru who is not only a major figure over at Google, but also a major influence for Market Motive," remarked Matt McGowan, Publisher, Head of U.S...

  9. Using Search to Find Missing Persons: Scratching the Surface

    She has specialized in organic SEO since 2001 and is a speaker at Search Engine Strategies conferences and regional events. The search began within a few hours of her disappearance. Lisa Buyer, president and CEO of The Buyer Group, participated in...

  10. Generating Revenue From Outsourced Local Search

    And nearly 2 billion times a month -- representing over 25 percent of total monthly web searches -- consumers use a major search engine's local map-based directory, an online yellow pages, or a specialized local search directory to find qualified...

  11. Be My Valentine: Please Link to Me?

    The only major search marketing conference and expo on the East Coast, SES New York will be packed with more than 70 sessions, plus more than 150 exhibitors, networking events, parties, and training days.