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  1. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    I was reminded of this by a study we recently conducted on the top Consumer Packaged Goods (CPG) advertisers in Paid Search. Through a brand laddering model, CPG marketers will layer their keywords with terms that span different stages in a...

  2. SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

    In addition, SEMPO has offered “valuable insight and background to the Consumer Protection Bureau, both on the topic of a search engine guideline compliance review, and in presenting considerations for the transparency policy development process...

  3. How to Make Sure Check-Ins Don’t Check Out: Five Location-Based Marketing Tips

    In a time when location-aware apps are multiplying like rabbits, these strategies will help you avoid the dreaded check-in fatigue afflicting many a connected consumer today. Always be sure to include your URL in these listings as location-based...

  4. Google Analytics Evangelist Avinash Kaushik to Be Featured in SES Webcast on January 12

    He is also a staunch advocate of listening to the consumer, and is committed to helping organizations unlock the value of web data. Kaushik Will Deliver Keynote at Search Engine Strategies New York to Be Held March 22-26, 2010

  5. SES Chicago to Offer "Small Business Track" that Will Help Small Businesses Integrate SEM into Business Strategy

    Small Voices, Big Impact: Social Media for the Little Guy am-11:45am), led by Stoney deGeyter of Pole Position Marketing, will cover how a small business with a small budget can use social media to conduct market research, organize focus groups...

  6. Generating Revenue From Outsourced Local Search

    While providers who recommend placing a search box on your site and offer payment for searches originating from its site may be tempting in the short-term, in the long-term it adds little consumer or advertiser relationship value.