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  1. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    Some advertisers argue that there are certain instances when it's impossible to improve quality scores, especially those operating in highly specialized niches. I've been meaning to respond since I read the piece, but hey – better late than never...

  2. Google, Europe Near Antitrust Deal, Really This Time?

    In its latest proposal, Google said that it will display results from three competitors in a similar way whenever it promotes its own specialized search services. This joins Google's previous concessions, which include giving content providers the...

  3. Social Advertising Revenues Forecast to Grow 31% in 2014

    With the need for specialized talent, such as a community manager or social strategist on staff, the investment into social advertising goes past media spend. With many social networks maturing over the past two years and investing in advertising...

  4. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    While the reasoning behind this strategy may be solid (diabetes sufferers may be prone to oral hygiene issues, for instance), it is nonetheless surprising to find that an everyday toothpaste brand is competing with pharmaceutical manufacturers to...

  5. How to Hire (and Keep) Digital Marketing Talent in 2014

    Everyone and their brother has hung a social media shingle, including unworthy PR firms," said aimClear CEO Marty Weintraub, who has specialized in digital marketing since 2006. One of the biggest things I see is that people are too specialized.

  6. What Does Google's Link Schemes Update Mean for Guest Posting?

    We are marketers, it's just that we're specialized. No one wants their business or client to get penalized, and how to avoid penalties is a hot topic these days. Just when we – the content marketers, the link builders, the SEO professionals, the...

  7. How to Introduce a Politics-Free Prioritization Model for Analytics Reporting

    Establishing a prioritization model is fairly simple, and doesn't have to be overly complicated or involve any specialized tools of any kind. Building a center of excellence analytics practice, whether it's web analytics or data analytics, is bound...