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  1. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Enter the competitive intelligence report. For the report to yield the best results, it’s critical to find the right “competitors” to research. Decide what the ultimate use is for this report. The insights from this report can help you:

  2. Copyright Law: What Search Marketers Should Know (Part 1)

    A special report on search legal issues from Search Engine Strategies in San Jose, CA August 20 – 23. Even to file one of these, the only cost is your own time in preparing it or hiring your own copyright lawyer to help you file these.

  3. Contextual Search Ads: Boon or Bust?

    A special report from the Search Engine Strategies conference, December 4-7, 2006, Chicago, Illinois.Detlev Johnson moderated as Anton Konikoff of Acronym Media, Chris Bowler of Agency.com and Don Steele of Comedy Central relayed their experiences...

  4. Putting Search in the Ad Mix

    A special report from the Search Engine Strategies conference, Feb. To craft a more effective ad strategy, marketers are looking more broadly at the online sales process. First, he emphasized a track veteran SEMs may take for granted: Spot...

  5. Search Marketing's About People and Principles, Not Just Algorithms, Part 1

    But organic search simply cannot be ignored, Sullivan reminds us, as it's one of the most important and cost-effective forms of public relations in the contemporary economy. A special report from the Search Engine Strategies conference, December 5...