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  1. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    But the first time a hashtag was used extensively as a way to categorize tweets and was adopted by the public was during the San Diego fire on October 23, 2007, when Nate Ritter used Twitter to report on the fire and included the hashtag...

  2. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Enter the competitive intelligence report. For the report to yield the best results, it’s critical to find the right “competitors” to research. Decide what the ultimate use is for this report. The insights from this report can help you:

  3. Top Manufacturers of Consumer Goods Using PPC for Brand Awareness

    CPG marketers attempt to maximize share of voice by layering their keywords with terms that span different stages in a consumer’s awareness and usage of the brand, including: brand terms (“Special K”), product terms (“breakfast cereal”), problem...

  4. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    You should know who needs to be targeted with additional content, information, and special offers but now the question is how. Special offers: People love special offers. Contests and giveaways: The aforementioned report also states that second...

  5. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    We also expect that Cyber Monday will once again rank as the top online spending day of the year, as it has been for the past three years," it said in a report. Thanksgiving will actually be the fastest growing online sales day of the season (up 21...

  6. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    Search and social have long been touted as the dynamic duo in marketing, but data from Monetate's Ecommerce Quarterly report shows email is the biggest driver of conversions in Q1 2013. In his commentary in the Monetate EQ1 report, marketer Jay...

  7. Key Factors to Effective Competitive Analysis as a Small Business

    Public Storage is using their ads to promote a special of $1 for the first month – might this be something that you would want to consider doing with your own ads? Maybe for the new self-storage business an even better special could be started and...

  8. Creative Link Prospecting: Following a News Story

    Nothing special in that – it only turned into a major news story when the local Council decided to forbid her from publishing her blog. What’s so Special About a Breaking News Story? Here’s how Majestic SEO report the blog’s backlinks discovery...

  9. Conflicting PPC Trends: What They Mean & How to Fix Them

    Running a search query report can determine if this is the issue. Running a comparison ranking report as well as a top/side comparison report can determine if this has happened. New sale or limited offer: We often get a false positive in conversion...