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  1. Key Factors to Effective Competitive Analysis as a Small Business

    Public Storage is using their ads to promote a special of $1 for the first month – might this be something that you would want to consider doing with your own ads? Maybe for the new self-storage business an even better special could be started and...

  2. Creative Link Prospecting: Following a News Story

    Nothing special in that – it only turned into a major news story when the local Council decided to forbid her from publishing her blog. What’s so Special About a Breaking News Story? Here’s how Majestic SEO report the blog’s backlinks discovery...

  3. Conflicting PPC Trends: What They Mean & How to Fix Them

    Running a search query report can determine if this is the issue. Running a comparison ranking report as well as a top/side comparison report can determine if this has happened. New sale or limited offer: We often get a false positive in conversion...

  4. Social PR Tips to Get Fit for 2013 Digital Marketing

    Digital marketing experts report that the majority of a company’s sales cycle today happens without a company’s participation; brands and agencies that “get it” will survive. Janel Landis Laravie Founder, Chacka Marketing, offers this social PR tip...

  5. AdWords Christmas List: 6 New Features Google Should Add in 2013

    What I don’t enjoy is not being able to click from a dashboard module to the actual full report. Many things I read say you should tag your products in the merchant center with special IDs that will help Google AdWords show more data.

  6. 3 Mobile Marketing Must Haves for the Holiday Season

    According to a report by the National Retail Federation, 30 percent of mobile device owners utilize their device to look up retailer info such as location, store hours, and directions, while shopping during the Holiday season.

  7. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    The secret is in Google’s special Voice Communication Collars. Not seeing this one myself, but SEW readers and others including Google Operating System (where the screenshot above was taken from) report that you can search for pages from past eras...

  8. Adding Negatives: How to Filter Out Bad Paid Search Clicks & Prospects

    Should AdWords display ads in the branded campaign, sweaters campaign, or a special brand + sweaters campaign? Finding negatives is easy to do running a search query report (aka search term report). Organic Keywords - Filter your organic keyword...