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  1. Social Customer Service Secrets to Avoid Negative Search Results

    This will make customer feel heard and diffuse a situation from the potentially viral social airwaves; ultimately avoiding bad reviews on outlets such as TripAdvisor, Yelp, or RipOff Report. If you are going to collect a customer’s email address...

  2. RetailMeNot Crushed by Panda in Q2, But Partially Recovers

    Searchmetrics came out with a report following the announcement to show some sites were experiencing an absolute loss in “SEO visibility” up to 75 percent. The report quotes RBC Capital Markets Analyst Mark Mahaney, who said revenue came in...

  3. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Examples would be special offer pages with expired dates, old job listings, expired real estate listings, out-of-stock products, and so on. Duplicate Content: One of the quickest ways to spot duplicate content with Screaming Frog is to run a crawl...

  4. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    But the first time a hashtag was used extensively as a way to categorize tweets and was adopted by the public was during the San Diego fire on October 23, 2007, when Nate Ritter used Twitter to report on the fire and included the hashtag...

  5. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Enter the competitive intelligence report. For the report to yield the best results, it’s critical to find the right “competitors” to research. Decide what the ultimate use is for this report. The insights from this report can help you:

  6. Top Manufacturers of Consumer Goods Using PPC for Brand Awareness

    CPG marketers attempt to maximize share of voice by layering their keywords with terms that span different stages in a consumer’s awareness and usage of the brand, including: brand terms (“Special K”), product terms (“breakfast cereal”), problem...

  7. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    You should know who needs to be targeted with additional content, information, and special offers but now the question is how. Special offers: People love special offers. Contests and giveaways: The aforementioned report also states that second...

  8. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    We also expect that Cyber Monday will once again rank as the top online spending day of the year, as it has been for the past three years," it said in a report. Thanksgiving will actually be the fastest growing online sales day of the season (up 21...

  9. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    Search and social have long been touted as the dynamic duo in marketing, but data from Monetate's Ecommerce Quarterly report shows email is the biggest driver of conversions in Q1 2013. In his commentary in the Monetate EQ1 report, marketer Jay...

  10. Key Factors to Effective Competitive Analysis as a Small Business

    Public Storage is using their ads to promote a special of $1 for the first month – might this be something that you would want to consider doing with your own ads? Maybe for the new self-storage business an even better special could be started and...