Use cases the company suggests include Groupon-style special offer notifications and last-minute cancellation suggestions. Twitter has bought local discovery app Spindle in a move to bolster its product lineup.
Yahoo Local's business directories, offered for numerous cities, offer local searchers ratings and reviews, maps, and events where users can look up things such as hours of operation, photos, and driving directions.
Sending out a text to customers can help keep your business top-of-mind, let them know about a special promotion you’re running or offer them an opportunity to receive more information about new product updates.
The partnerships, according to Google, have been made to offer merchants "discounted migration options. Merchants will now also be able to take advantage of the Wallet Objects API to better engage with customers by offering loyalty programs...
A spelled out offer of $10 off Hand delivery offers a special touch A spelled out offer of 25 percent off a specific amount that sets the visitor's expectations Having a daily special or promotion Every Mother's Day, the pressure is on for online...
Indeed, the book has found a real niche with web firms that need to offer SEO services or those who may not have the full handle on SEO and still outsource some of it. Search Engine Watch recently caught up with Jones to ask him what makes the book...
Public Storage is using their ads to promote a special of $1 for the first month – might this be something that you would want to consider doing with your own ads? Maybe for the new self-storage business an even better special could be started and...
For example, a client may choose to enter into a monthly retainer, purchase a contract service, and engage in a special project with the agency, thus entering into three of the payment models. SEO agencies typically offer four main forms of...
However, don't offer any free incentive for giving a positive review of your business – Yelp will not be happy. Promote on Yelp: Businesses can place special deals on Yelp, which should help encourage users to visit your Yelp page.
The YouTube team has finally launched a pilot program for a small group of partners that will offer paid channels on YouTube – a move that had been expected since January. In response, YouTube is launching a pilot program for a small group of...
So, they should be provided with any warranty information or in-store special promotions. It's important to offer as much incentive information as possible. Consumers are making more of their purchasing decisions on mobile devices – whether on a...
Special offers or deals If you really want to learn what headline, call to action, or offer performs the best, test it across the board as much as you can. The ability to test several ad variations at once is valuable to advertisers.
The other advertisers are all focused on the details of the offer. For someone in emotional turmoil, this ad will offer the biggest hit of empathy and relief. Special Case: Seasonally Triggered Searches
Using custom URLs for traditional media buys can be a great way of determining lead source, especially if they are coupled with a special offer that can be redeemed to further encourage usage of the full URL.
If you click on that "city", then click on Traffic Sources or Content and you'll get a special April Fool's message: As the blog post explains, it's a "special test" that discourages exploration and discovery and with a bland "1997, dial-up...
Example: I had a conversation recently with a national software company that partners with hundreds of localized businesses for a joint special offer. When I brainstorm with colleagues about their approach to link building, the most common starting...
Nothing special in that – it only turned into a major news story when the local Council decided to forbid her from publishing her blog. What’s so Special About a Breaking News Story? The tool will emerge from public beta testing in the next few...
Offer them after-hours shopping at your stores, a few free hours of your services, or invite them to a special VIP party. Create exclusive content you share only with these key influencers, and let them know they were one of a select few to receive...
New sale or limited offer: We often get a false positive in conversion trends generated by special offers/coupons. These polarizing trends often occur with stats that should be parallel or at least trending similarly.
The deal should then be easy: offer it as an "exclusive" for their blog, invite them to a VIP launch event or create some other way of making them feel "special" and you are almost certain to achieve the required outcome; shares by the most...
