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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Finally, Google will offer enterprise-class workflow, reporting, and optimization tools for AdWords. Experiments can include several different campaign components such as bid changes, new keywords, campaign settings, special bids for times and...

  2. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Tailor your offer or pricing to be more competitive. How are they positioning their product – is it based on USP, price or special discount? What is their sales offer? For a top-level overview of the competitive landscape, make the columns your...

  3. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    Through a brand laddering model, CPG marketers will layer their keywords with terms that span different stages in a consumer’s awareness and usage of the brand, including: brand terms (“Special K”), product terms (“breakfast cereal”), problem/need...

  4. Future of Paid Search: Think Target Audiences, Not Just Keywords

    Keywords offer us a lot of granularity (giving us a way to group people into smaller buckets). Many of these combinations carry no special connotations beyond the keyword itself. We can't target an individual person on search, we can target a group...

  5. Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content

    Also, user reviews offer social proof and can improve conversion rates as well. Pulling in mashups of links/text of similar products, product accessories, special offers and recently viewed items is another way to add more content to a page, and a...

  6. Google AdWords Keyword Planner vs. Keyword Tool: SEO & PPC Feature Comparison

    If "Get estimates" is chosen, the planner displays estimations concerning possible clicks, impressions, positions, costs, CTR, and CPC of the keywords after the insertion of offer and daily budget. There mustn't be any special characters in the CSV...

  7. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Hence, Google+ Local is a key discovery pathway and deserves special mobile SEO consideration. To ensure optimal visibility within Maps, strive for a complete listing with special emphasis on hours, photos, videos, and other locally relevant content.