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Special Interest Groups

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  1. Win Earned, Owned and Even ‘Paid’ Links With Content

    The key is to understand what it is they enjoy sharing and creating, so you can then place something of interest in their laps. LinkedIn Groups can also be a mine of information and we have regularly found really active relevant people by joining...

  2. What J.K. Rowling Can Teach PPC Marketers About Reaching Ideal Prospects

    Feeling inadequate and wishing to prove himself, he developed an (initially theoretical) interest in the Dark Arts. Eavesdrop on forums, in Facebook groups, and to blog comments. On Pottermore, we learn Quirrell’s birthday, the composition and...

  3. 5 Things That Haven’t Changed Online Since 1997 & 5 Lessons for Marketers

    You joined groups of like-minded people, and there were groups available for every conceivable interest. We share a common, niche interest, and that gives us a bond that Twitter, Facebook, and Google+ can't even begin to replicate, not with all the...

  4. 5 New Year Resolutions for Search Marketers in 2010

    Instead, commit to contacting them directly with genuine points of interest. Build an audience through regular updates, whether it's daily, weekly, monthly or just a special event of the year that you always engage with, such as Valentine's day...

  5. The Decision-Making Funnel, Stage 3: Desire, Part 2

    Many online marketers would be shocked to find that their precious product claims are regularly savaged in online forums, discussion groups, and special interest communities. We've already examined awareness and interest, and last time we began...

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