SEO News

Special Interest Group

  1. The Role of #Hashtags in Social Media and Search

    Too often hashtags pick up momentum, peaking interest of others that can't find out what the hashtag stands for. I recently saw a thread in a LinkedIn Group discussing how hashtags expanded the conference to an audience 25x times that of actual...

  2. What J.K. Rowling Can Teach PPC Marketers About Reaching Ideal Prospects

    Feeling inadequate and wishing to prove himself, he developed an (initially theoretical) interest in the Dark Arts. On Pottermore, we learn Quirrell’s birthday, the composition and length of his wand, his student house at Hogwarts, his parentage...

  3. The Decision-Making Funnel, Stage 4: Action, Part 1

    Interest E-commerce: That their purchase will indeed arrive before that special occasion. Often, the ultimate conversion action is actually offline, and the intermediate online step is simply designed to pass the visitor on to a live person on the...