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  1. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Extreme Makeover: Google SCHMICK Edition If you click on that "city", then click on Traffic Sources or Content and you'll get a special April Fool's message: As the blog post explains, it's a "special test" that discourages exploration and...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    In this edition: GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid spokesman or special guest costs (e.g.radio, TV, or direct mail endorsements...

  3. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    Yet, the quote is lifted directly from a special 1976 edition of the Journal of Broadcasting and Electronic Media, with the title: “Strategies for Dealing with Human Information Needs: Information or Communication?

  4. Doodle 4 Google 2012 Winner Travels to Pirate Times

    In addition to the monetary reward, Google’s homepage on Friday featured Dylan’s Pirate Times and it will also appear on special edition Crayola 64-pack crayon boxes in the fall. It’s the coloring contest that blows all others out of the water.

  5. Google Welcomes First Day of Summer & Winter With Takashi Murakami Doodles

    Murakami, who was on Time magazine's 2008 edition of the 100 Most Influential People list and is noted for his "superflat" style, also illustrated a second snowy logo for Google, which appears in locations in the Southern Hemisphere today for...

  6. David Meerman Scott, Marketing Strategist and Author, to Be Interviewed in SES Webcast on February 16

    The second edition of his BusinessWeek bestseller (published in 24 languages), "The New PR," recently published in its second edition, is an award-winning BusinessWeek bestseller. Special webcast promotion: Six free copies of Scott's book, "World Wide

  7. Link Building Strategies: Apprentice Edition

    I linked to every sponsor company and special guest. In my last article, I outlined seven basic steps to create a link building campaign. In response to my article, Arnie Kuenn from Vertical Measures wrote: "I think #6 [Create a Schedule” might be...

  8. Why search engine marketers should attend SES Toronto 2008

    He is author of Winning Results with Google AdWords (McGraw-Hill), with the 2nd edition due out in July 2008. And, if you sign up together, you can qualify for the Special Group Discounts. And, if you register before Friday, May 30, you can take...

  9. Leveraging Traditional Media Placements in an Online World

    I read with interest the Wall Street Journal's article this week, "More Gloom in Newspaper Ad Sales" – in the online edition, of course. Google is already employing a hybrid auction pricing methodology with a selection of local and regional daily...

  10. Interview with Dr. Ralph Wilson at SES London 2008

    His Web Marketing Today Premium Edition is considered one of the top sources in the industry for in-depth content. He is a winner of the Tenagra Award for Internet Marketing Excellence and the author of hundreds of articles and numerous books...