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Speaking End Users

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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    The content needs to provide exceptional value to end users and typically has to dive much deeper than marketing content usually does. One of the big challenges with content that attracts links for enterprise companies is that it isn’t always...

  2. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    Panda Diagnosis – How Do Users Really Feel? During my Panda work over the years, I’ve found that some webmasters are simply too close to their websites to understand how typical users feel about their content, their site design, how they navigate...

  3. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    Pages used for monetary transactions, on which users might give their credit account or bank account information; for example any page that allows you to buy something. For example, if you end up on an internal landing page about NHL goalies, you...

  4. SEO Game Change: Are You Setting the Right Expectations?

    It's not as easy to accept that you may just be out of your league when it's made up of variety and big names that Google trusts and users recognize. It's also about your competition, your market, Google's own self-serving agenda and most of all...

  5. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Forty-three percent of mobile email users check email four or more times per day. Jenkins quipped that it's largely because email is not the shiny, sexy toys that mobile and social are; let's see where we end up in the next five or 10 years, he said.