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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    The content should be announced in any newsletter type publications the company has, as well as featured at any events your company might be exhibiting or speaking at. It's been pretty clear to most SEO professionals for a long time, even before we...

  2. Mobile Advertising Measurement: Winning the Long Game

    The precise definition of "quality user" may vary depending on the purpose of your app, but generally speaking, a user that remains active and engaged with the app over time, contributes to the financial components of the app, and has a relatively...