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RF: Any big Google updates that make marketers and businesses think about SEO are good for practitioners and the market (generally speaking). It has been a while since I last touched up on the topic of Change, Convergence s more, I also had the...
Their primary areas of focus over the last year, he said, have been Google Plus and search – though it’s worth noting that he’s actually speaking of Search Plus Your World, personalized signed in search that is customized based on social activity.
Finally, speaking of search engines, you can get even more question-driven content ideas by checking out this graphic for the top questions asked on search engines. There's no denying it: coming up with solid topic ideas for content and linkable...
Generally speaking, the longer the action takes to complete the more “Weight” it has. The best community managers are likeable, yes, but they also use data to learn about their existing and potential community as well as how best to interact with...
Speaking of Google, the dominant search engine saw slight gain as well, accounting for 66.5 percent of searches in April (up from 66.4 percent in March), comScore reported. Yahoo’s share of the U.S.search engine market continued to further dwindle...
Try using this information in future marketing campaigns as inspiration and to connect with customers more effectively by speaking to them in their own terms. How well do you know your customers? Exercises in market research and social listening...
Generally speaking, big data refers to the processing and analysis of large data sets to support better real world decision-making. In Google’s recent earnings call, the question was posed, “If you think of the future of Internet search 3 or 4...
Generally speaking, the link graph is a representation of links for sites. When those of us in search marketing talk and write about link building, we tend to use terms that we think are very commonly understood.
Speaking of the home page, Bing says they're not yet done making changes. Calling it a "fresh, de-cluttered experience," Bing launched a new design for its search result pages this morning. Based on feedback from user experience experiments that...
Those of us in the search community who have been around for a while can probably attest to this scenario: we’re at a trade show, speaking at a conference, or even having a drink at a bar and someone comes up to us to ask, “I’m paying $500 per...
Blogging is a great way to build a personal brand – plus it opens doors to further opportunities such as writing on higher profile sites, conference/event speaking or media interviews, meaning that you can leverage your online profile even further.
While speaking during a presentation at SXSW in mid-March, Cutts said that for the past few months Google has been working on a new penalty targeting websites that are overly optimized, and that the new over-optimization penalty would be...
Speaking of cleaning, this Facebook ad is perfectly timed but less than perfectly designed. Spring cleaning is on everyone’s mind these days, so if you’re gonna go all Martha Stewart on your basement, give your Facebook ads a little attention too!
I would make suggestions to him like sponsoring the local restaurant guide or nightlife websites in each market, or speaking at the local university law school. Link marketing must be viewed more as a PR function and less of an SEO function.
Behaviorally speaking, it appears that consumers of news data are still more likely to go directly to a “news” specific search engine than they are to run news searches on search engines themselves. Before the Internet, consumers either got their...
I remember my first speaking session as a novice unorganized speaker, you were there to help get my presentation uploaded and gave me words of encouragement that calmed me down and got me focused on the job at hand.
Speaking at SES New York this morning, Google shared the news of the immediate, incremental launch of their new Social Reports. The Google Analytics team has just announced a new set of reports to help marketers more accurately measure the actual...
Whereas the English-speaking Internet is bursting at the seams with content, there’s plenty of multilingual web space up for grabs, giving your website less competition and more potential to be found in searches.
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