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  1. Mobile Advertising Measurement: Winning the Long Game

    The precise definition of "quality user" may vary depending on the purpose of your app, but generally speaking, a user that remains active and engaged with the app over time, contributes to the financial components of the app, and has a relatively...

  2. 10 Video SEO Tips That Can Truly Impact Your Rankings

    Many of the points articulated below have come from speaking with several marketers over the last few weeks who have been working at the intersection of video marketing and SEO for awhile. Recently, Purna Virji wrote a refreshing piece on the right...

  3. Nuances of Spanish Language Search Marketing

    Not all Spanish-speaking countries are alike. This should be obvious – after all, not all English-speaking countries are alike. Spanish-speaking countries all have different forms and dialects of the Spanish language that they use, which is just...