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  1. Going Global: Insights for International Social Media

    Just because Luis from sales speaks Spanish doesn’t mean he’s qualified to manage your social media. ZF: Google Translate is a great tool for learning how to say “preposterous thinking” in Spanish – but as you might expect, it will often ignore...

  2. How to Launch an English Only Global Search Marketing Campaign

    Even though there are 1.3 billion speakers of Chinese and Spanish, English with 350 million speakers is still the most widely spoken language of business and international commerce. In other words: don’t skimp out on localization and translation.

  3. What Goodies Does Google+ Hold for International Search Marketers?

    This means you can create one Google+ profile page, and not only have separate Circles for employees, suppliers, and clients of all tiers with appropriate content going to each, but you can also create Circles for each group in each of your target...

  4. SEO Your Website For Foreign Languages in Your Domestic Market

    But there are also huge – and largely untapped – possibilities represented by marketing to native speakers of languages other than English in majority English-speaking countries, such as Spanish speakers in the U.S.or Polish speakers in the UK.

  5. Embracing the Nation -- Why Localizing by Country Works

    Thanks to our exploring and exploiting forebears, English is now spoken around the world, French is spoken throughout northwest and central Africa, Spanish is spoken throughout Latin America, Portuguese is spoken in Brazil, and so on and so forth.

  6. Twitter Now Habla Espanol

    Twitter is now available in Spanish. My rudimentary Spanish skills were able to detect this announcement posted on the Twitter blog - and yes, in Espanol. Also, if you go to your Settings link on Twitter.com, look for the language menu and select...

  7. Google Translate Adds Widget, Notranslate Code Snippets

    Spanish First up is a widget that you can place on your site to offer visitors translation via Google Translate. It's very Google branded, so that may deter some, but here's what it looks like: Secondly, there are code snippets available if you do...