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  1. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    A 2007 US Census Bureau report put the number of Americans speaking Spanish “very well” in their homes at more than 18 million people with an additional 6 million or so speaking it “well,” while nearly 7 million Americans spoke an Indo-European...

  2. Going Global: Insights for International Social Media

    Just because Luis from sales speaks Spanish doesn’t mean he’s qualified to manage your social media. ZF: Google Translate is a great tool for learning how to say “preposterous thinking” in Spanish – but as you might expect, it will often ignore...

  3. The Growing Importance of International Mobile Search

    Compare this to Spanish (807 percent), Chinese (1,479 percent) or Arabic (a massive increase of more than 2,500 percent). The Internet is a constantly shifting battleground, however, and the way people search for information has been undergoing a...

  4. Google Reveals More Government Search Censorship Requests

    The Spanish Data Protection Authority asked Google to remove 270 search results linking to blogs and websites that mentioned public figures. Government request data is updated in six-month increments because it’s a people-driven, manual process...

  5. Madonna's Super Bowl Halftime Show Tops Google Searches [Infographic]

    Spanish language was among the top trending queries. But it was neither the Giants nor Patriots that people were searching for most last night on Google during the game. It was Madonna. Top Super Bowl XLVI Searches revealed the Super Bowl search...

  6. How to Launch an English Only Global Search Marketing Campaign

    Even though there are 1.3 billion speakers of Chinese and Spanish, English with 350 million speakers is still the most widely spoken language of business and international commerce. People, especially in non-English speaking countries, tend to be...

  7. What Goodies Does Google+ Hold for International Search Marketers?

    This means you can create one Google+ profile page, and not only have separate Circles for employees, suppliers, and clients of all tiers with appropriate content going to each, but you can also create Circles for each group in each of your target...

  8. SEO Your Website For Foreign Languages in Your Domestic Market

    Twenty percent of the U.S.population (some 60 million people) speak a language other than English at home – the majority being native Spanish speakers. But there are also huge – and largely untapped – possibilities represented by marketing to...

  9. Social Media Around the World: Current Trends and Future Growth

    Recent figures also compiled by WebCertain Publishing indicate that 2010 marks the first year in which Facebook users outnumbered members of Tuenti, a popular Spanish-language social site. As the number of people linked into these sites increases...

  10. The Google Killer No One Dares Discuss [Best of SEW 2010 #5”

    The Roman, Mongol, Spanish, and British empires all crumbled in the end. In fact, throughout human history, by far the commonest source of shared information was through asking other people. Globally, far more people have access to a mobile phone...