Census, 16 percent of Americans identify themselves as Hispanic or Latino, with that number expected to rise to 30 percent by 2050. A 2007 US Census Bureau report put the number of Americans speaking Spanish “very well” in their homes at more than...
In the U.S.notably, MySpace saw some great success with MySpace Latino before Facebook came along and blitzed the social networking scene. Let’s take the example of a Spanish-language website for the U.S.market.
A parallel offline example is when U.S.centric companies run Hispanic advertisements in Miami market and mistakenly use a Spanish dialect instead of Latino. Apple historically has understood this as well about the student market, so it's no...
The number of Latino-owned businesses grew by 31 percent from 1997 to 2002 – a rate that is three times the national average. One site that Maria cited as doing a very good job is MSN Latino. You might assume that targeting this market means you...
I recently conducted an interview with Marcelo Sant'Iago the Director of Business Development of MÃdiaClick, a performance-based marketing agency from São Paulo, Brazil and a conference speaker at Search Engine Strategies Latino on the sessions...
Grant Crowell interviews Many Ruiz, President and CEO of Hispanic PR Wire on optimizing news releases for the Latino market. We have built a Latino-exclsuive network for almost 4 years now, building alliances with Hispanic news websites, most of...
Sarah Carberry, multicultural development manager for Google, shared that Google has many partners in their contextual search space with AdWords campaigns that have high Latino traffic, including MySpace, MySpace Espanol, and plenty of US and...
In this final two-part article, we discuss ways to implement those strategies as recommended by established search marketing professionals in the Latino arena, and offer a resources list to help you promote your content in Latino Web sites...
There's a debate between using the terms Hispanic, Latino, and "Latina" (we like to use gender in words in Spanish) We really wanted to use the term SES Latino so that we could have one word to describe all that market, and I think that was the...
Popular Spanish-language Latino search engines and directories According to Paul Saffrey, managing director of SilverDisc Chile, "Behavior and demographics data is very important to use for the Latino search market.
Emerson Calegaretti, VP of client development in Latin America for Acronym Media, explains that 48 percent of the potential customers in the Latino market prefer Spanish or Portuguese content over English.
Latino Search Market Presents OpportunitiesAt the recent Search Engine Strategies Latino event in Miami last month, speakers again and again spoke of the ripe opportunity for search marketers in the nascent U.S.
Hispanics speak Spanish fluently, and roughly half of Latino adults (7.1 million) prefer Spanish language sites. Coming next, Part 2 of 3: Challenges of the Latino search market. If you want to explore new search marketing opportunities, expand...
After an initial period of extensive testing of early adopters in the Latino search market, Prominent Placement was eventually successful in showing more than a 500-percent traffic increase in Spanish and Portuguese-language visitors for their...
At Search Engine Strategies Latino in Miami last week, Gonzalo Alonso, Google's general manager for Spanish-speaking Latin America, shared a hopeful message of untapped potential in the Latin American search market.
Latin American Market Poised for GrowthSpeaking at Search Engine Strategies Latino today in Miami, Gonzalo Alonso, Google's general manager for Spanish-speaking Latin America, said that Google sees huge potential in the Latin American market.
Latin American Market Poised for GrowthSpeaking at Search Engine Strategies Latino today in Miami, Gonzalo Alonso, Google's general manager for Spanish-speaking Latin America, said that Google sees huge potential in the Latin American market.
Speaking at Search Engine Strategies Latino today in Miami, Gonzalo Alonso, Google's general manager for Spanish-speaking Latin America, said that Google sees huge potential in the Latin American market.
A panel of experts discussed the search landscape in Latin America at last week's Search Engine Strategies Latino conference, and guest writer Blogs launch in Spanish, Dutch, Inside AdSense Latin America is a tempting market for search marketers...
A special report from the Search Engine Strategies Latino conference, July 10-11, 2006, Miami, Florida. Danny Sullivan moderated a veritable all-star line up at the SES Latino session "Search Landscape: Latin America.
