SEO News

Spanish Latino Market

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  1. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    Census, 16 percent of Americans identify themselves as Hispanic or Latino, with that number expected to rise to 30 percent by 2050. A 2007 US Census Bureau report put the number of Americans speaking Spanish “very well” in their homes at more than...

  2. SEO Your Website For Foreign Languages in Your Domestic Market

    In the U.S.notably, MySpace saw some great success with MySpace Latino before Facebook came along and blitzed the social networking scene. Let’s take the example of a Spanish-language website for the U.S.market.

  3. Search Marketing in Brazil: Report from SES Latino

    I recently conducted an interview with Marcelo Sant'Iago the Director of Business Development of MídiaClick, a performance-based marketing agency from São Paulo, Brazil and a conference speaker at Search Engine Strategies Latino on the sessions...

  4. Search marketing to Latinos – Interview with Manny Ruiz of Hispanic PR Wire

    Grant Crowell interviews Many Ruiz, President and CEO of Hispanic PR Wire on optimizing news releases for the Latino market. We have built a Latino-exclsuive network for almost 4 years now, building alliances with Hispanic news websites, most of...

  5. Implementing your Search Strategy for the Latino Market, Part 2

    Sarah Carberry, multicultural development manager for Google, shared that Google has many partners in their contextual search space with AdWords campaigns that have high Latino traffic, including MySpace, MySpace Espanol, and plenty of US and...

  6. Implementing your Search Strategy for the Latino Market, Part 1

    In this final two-part article, we discuss ways to implement those strategies as recommended by established search marketing professionals in the Latino arena, and offer a resources list to help you promote your content in Latino Web sites...

  7. SES Latino -- Interview with Conference Chair Nacho Hernandez

    There's a debate between using the terms Hispanic, Latino, and "Latina" (we like to use gender in words in Spanish) We really wanted to use the term SES Latino so that we could have one word to describe all that market, and I think that was the...