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  1. How to Launch an English Only Global Search Marketing Campaign

    Even though there are 1.3 billion speakers of Chinese and Spanish, English with 350 million speakers is still the most widely spoken language of business and international commerce. International English is quickly being standardized as a mix of...

  2. SearchDay: Creative Messaging in a Direct Response World

    Written in Spanish, the launch today introduces itself and gives an overview of its intentions and direction. Google Launches Latin American AdWords Blog Posted by Frank Watson Jun 26, 2008 Multilingual search is one of the growth areas of our...

  3. Google Launches Latin American AdWords Blog

    Written in Spanish, the launch today introduces itself and gives an overview of its intentions and direction. Multilingual search is one of the growth areas of our industry and Google has added its own help in the space by launching its Latin...

  4. Search Marketing in Brazil: Report from SES Latino

    On the nutshell, I think they're an excellent option to add on our search campaigns and a fast way to reach Spanish speaking audiences within Latin America. But I have to be fair: Spanish is a barrier for many brazilian executives, not to mention...

  5. Search marketing to Latinos – Interview with Manny Ruiz of Hispanic PR Wire

    Our goal is to reach all media that are interested in Hispanic news, wheatear they are Hispanic or not, English, Spanish, Bilingual. There is a little more of a process than for traditional wire services, because we have to review it, and sometimes...

  6. Implementing your Search Strategy for the Latino Market, Part 2

    For the Spanish speaking audience with both US Hispanics and Latin America – Spanish YouTube For the most relevant searches, combine geographically targeted keywords with Spanish keywords. Both offer industry and regional categorization, plus...

  7. Implementing your Search Strategy for the Latino Market, Part 1

    It's mostly known as 'Colombian Spanish' because people in Colombia have a neutral approach to the language," says Calgaretti. For example, a site in Spanish targeting both U.S. Create a Spanish (and Portuguese) Language Web site

  8. SES Latino -- Interview with Conference Chair Nacho Hernandez

    Or, do you settle for a "neutral" form of Latin American Spanish? There was a special focus on what do you need to do to avoid duplicate content if you are going to do as many as five versions of Spanish for each major country in Latin America.