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  1. The Growing Importance of International Mobile Search

    Compare this to Spanish (807 percent), Chinese (1,479 percent) or Arabic (a massive increase of more than 2,500 percent). These figures represent the constantly increasing rates of Internet penetration and accessibility in developing markets such...

  2. How to Launch an English Only Global Search Marketing Campaign

    Even though there are 1.3 billion speakers of Chinese and Spanish, English with 350 million speakers is still the most widely spoken language of business and international commerce. Although, you will find the majority of English speaking students...

  3. Embracing the Nation -- Why Localizing by Country Works

    Thanks to our exploring and exploiting forebears, English is now spoken around the world, French is spoken throughout northwest and central Africa, Spanish is spoken throughout Latin America, Portuguese is spoken in Brazil, and so on and so forth.

  4. Targeting by Language or Country: What You Need to Know

    Spanish, for example, can easily cover almost all of Latin America in addition to targeting homegrown Spanish-speaking citizens. The well-known story of Chevy Nova is one of those cases, where "No va" in Spanish means "no go.

  5. Social Media Madness - The Final Four

    Hi5 claims to be number one in the Spanish speaking community. Key wins: Dominates the social network market share for Latin America, in particular Brazil. Business Use: Great play for companies heavy in Latin and South America.

  6. Social Media Madness -- The Sweet 16, Part 2

    Hi5 claims to be number one in the Spanish speaking community. Ranked as a top 20 Web site globally and the number one social network in more than 30 countries across Latin America, Europe, Asia, and Africa.

  7. Google Launches Latin American AdWords Blog

    Written in Spanish, the launch today introduces itself and gives an overview of its intentions and direction. All the Team of AdWords of Google for Latin America welcomes you to our Blog: Inside AdWords for Latin America.

  8. SearchDay: Don't Hire a Butcher to do a Baker's Job

    I'm interested to know if there are better Search Engines to target for Spanish (and potentially Portuguese) speaking users in Spain and across Latin America. SEM in Spain and Latin America. Posted by jggrettonI'm about to start a Natural and PPC...

  9. Search Marketing in Brazil: Report from SES Latino

    On the nutshell, I think they're an excellent option to add on our search campaigns and a fast way to reach Spanish speaking audiences within Latin America. But I have to be fair: Spanish is a barrier for many brazilian executives, not to mention...

  10. Search marketing to Latinos – Interview with Manny Ruiz of Hispanic PR Wire

    Our goal is to reach all media that are interested in Hispanic news, wheatear they are Hispanic or not, English, Spanish, Bilingual. There is a little more of a process than for traditional wire services, because we have to review it, and sometimes...

  11. Implementing your Search Strategy for the Latino Market, Part 2

    For the Spanish speaking audience with both US Hispanics and Latin AmericaSpanish YouTube For the most relevant searches, combine geographically targeted keywords with Spanish keywords. Both offer industry and regional categorization, plus...

  12. Implementing your Search Strategy for the Latino Market, Part 1

    It's mostly known as 'Colombian Spanish' because people in Colombia have a neutral approach to the language," says Calgaretti. For example, a site in Spanish targeting both U.S. Create a Spanish (and Portuguese) Language Web site

  13. SES Latino -- Interview with Conference Chair Nacho Hernandez

    There was a special focus on what do you need to do to avoid duplicate content if you are going to do as many as five versions of Spanish for each major country in Latin America. No matter if it was a US Hispanic or Latin America professional, you...