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  1. Nuances of Spanish Language Search Marketing

    Spanish-speaking countries all have different forms and dialects of the Spanish language that they use, which is just one of the ways that they differ. While both appreciate being of Latin American descent (and they aren't rivals), both just have...

  2. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    I next analyzed how the term "Happy New Year" trended in other languages: Russian, Chinese, Spanish, and Arabic. The Spanish term spiked when Spain celebrated New Year's Eve and then again as midnight arrived in South America.

  3. The 11 Most Popular Sports Teams in the World in Social Video [Report]

    FC Barcelona (Spanish Liga BBVA Soccer) Real Madrid (Spanish Liga BBVA Soccer) Many of the sports teams with a global reach place their content into a single channel regardless of the language it's presented in or targeted to, which isn't what many...

  4. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    A 2007 US Census Bureau report put the number of Americans speaking Spanish “very well” in their homes at more than 18 million people with an additional 6 million or so speaking it “well,” while nearly 7 million Americans spoke an Indo-European...

  5. 4 SEM Trends & Takeaways From Covario INFLECTIONPoint 2013

    Google searches are in Spanish. Language is changing, too. For search marketers in 2013, the message today at Covario’s INFLECTIONPoint conference was clear: know your audience, use all your channels, data still rules, and come up with innovative...

  6. Going Global: Insights for International Social Media

    Just because Luis from sales speaks Spanish doesn’t mean he’s qualified to manage your social media. ZF: Google Translate is a great tool for learning how to say “preposterous thinking” in Spanish – but as you might expect, it will often ignore...

  7. Madonna's Super Bowl Halftime Show Tops Google Searches [Infographic]

    Spanish language was among the top trending queries. But it was neither the Giants nor Patriots that people were searching for most last night on Google during the game. It was Madonna. Top Super Bowl XLVI Searches revealed the Super Bowl search...

  8. How to Launch an English Only Global Search Marketing Campaign

    Even though there are 1.3 billion speakers of Chinese and Spanish, English with 350 million speakers is still the most widely spoken language of business and international commerce. Students: Students either studying a foreign language, learning...

  9. 5 Options for Choosing a Country, Region, or Language Selector

    In the U.S.some sites translate for the large Spanish speaking audience. Language Selector: A selector allowing the user to choose another language option for the website. For SEO purposes, using a language selector is typically OK as long as you...

  10. What Goodies Does Google+ Hold for International Search Marketers?

    This means you can create one Google+ profile page, and not only have separate Circles for employees, suppliers, and clients of all tiers with appropriate content going to each, but you can also create Circles for each group in each of your target...