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Spanish Hispanic Market

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  1. Nuances of Spanish Language Search Marketing

    While both appreciate being of Latin American descent (and they aren't rivals), both just have different variations of their language and culture and they don't feel any more related then one person who lives in the U.S.feels toward a South...

  2. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    Census, 16 percent of Americans identify themselves as Hispanic or Latino, with that number expected to rise to 30 percent by 2050. A 2007 US Census Bureau report put the number of Americans speaking Spanish “very well” in their homes at more than...

  3. How to Avoid Targeting Paid Search to the Masses in 6 Steps

    What is the Hispanic market looking for? In the example above, the Hispanic market’s biggest interest is with their family. By asking these crucial questions, Brand X was able to determine that the Hispanic demographic they were trying to reach...

  4. SEO Your Website For Foreign Languages in Your Domestic Market

    Indeed, 89 percent of Hispanic Americans speak Spanish at home, not English, and they have a combined purchasing power of over $1.2 trillion, according to the Selig Center for Economic Growth. Other companies to have tapped into the Hispanic...

  5. Yahoo! Launches Mobile Site for U.S. Hispanic Users

    Hispanic market. Focusing on the Hispanic market is a smart move for Yahoo! We're reaching the highly influential and increasingly mobile Hispanic market with an engaging and customizable mobile Internet experience, regardless of the language users...

  6. Search marketing to Latinos – Interview with Manny Ruiz of Hispanic PR Wire

    Our goal is to reach all media that are interested in Hispanic news, wheatear they are Hispanic or not, English, Spanish, Bilingual. Grant Crowell interviews Many Ruiz, President and CEO of Hispanic PR Wire on optimizing news releases for the...

  7. Implementing your Search Strategy for the Latino Market, Part 2

    Rafael Jiménez, general manager of the advertising and publisher group for Yahoo Hispanic Americas, says one of the most popular online communities in the regional Latino culture (with over 20 million Latino users), that search engine marketers...

  8. Implementing your Search Strategy for the Latino Market, Part 1

    Our previous articles covered the opportunities, challenges, and essential planning strategies for the US Hispanic and Latin American search markets. Hispanic audience" for any perceived keyword optimization boost, says Bernier.