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  1. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    A 2007 US Census Bureau report put the number of Americans speaking Spanish “very well” in their homes at more than 18 million people with an additional 6 million or so speaking it “well,” while nearly 7 million Americans spoke an Indo-European...

  2. The Growing Importance of International Mobile Search

    Compare this to Spanish (807 percent), Chinese (1,479 percent) or Arabic (a massive increase of more than 2,500 percent). For a long time now English has served as the lingua franca, or common language, of the Internet.

  3. How to Launch an English Only Global Search Marketing Campaign

    Even though there are 1.3 billion speakers of Chinese and Spanish, English with 350 million speakers is still the most widely spoken language of business and international commerce. Targeting the English Speaking Expatriate Markets

  4. How to Avoid Targeting Paid Search to the Masses in 6 Steps

    They ran paid search campaigns in the past by translating their English ad copy directly to Spanish but had very little user engagement. For example, Brand X, a hairstyling products company, has just completed the Spanish version of their U.S...

  5. What Goodies Does Google+ Hold for International Search Marketers?

    This means you can create one Google+ profile page, and not only have separate Circles for employees, suppliers, and clients of all tiers with appropriate content going to each, but you can also create Circles for each group in each of your target...

  6. Macy’s.com Demonstrate Ways to #Fail with Your Country Selector

    At least they did one thing, well, sort of right - they translated their question and answer help section into Spanish (never mind that they ask in English “Did you find this answer helpful? Choosing a “shipping destination” and then a “currency...