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  1. Top Manufacturers of Consumer Goods Using PPC for Brand Awareness

    CPG marketers attempt to maximize share of voice by layering their keywords with terms that span different stages in a consumer’s awareness and usage of the brand, including: brand terms (“Special K”), product terms (“breakfast cereal”), problem...

  2. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    Reaching the “perpetually connected” consumer is more achievable when efforts span multiple platforms. One of the most important aspects of the marketing plan in 2014 will be allocation of resources across channels to support optimum results.

  3. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    Through a brand laddering model, CPG marketers will layer their keywords with terms that span different stages in a consumer’s awareness and usage of the brand, including: brand terms (“Special K”), product terms (“breakfast cereal”), problem/need...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Touchpoints in the buying process can span various channels, making it harder (yet more critical than ever) for marketers to make meaningful connections. The consumer path to purchase has become much more complex, with various starts, stops...

  5. Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content

    Often times, ecommerce sites can have product categories containing hundreds or thousands of products that span multiple pages. Ecommerce sites are particularly at risk, largely due to issues that can stem from hosting hundreds or thousands of...

  6. Beware of Red Flags When Searching for SEO or Web Dev Services

    A costly link audit and disavow is in your future if you hire anyone stating they will acquire 10,000 in a time span in as little as one week. Many of your customers have posted positive reviews on your Google+ page; your email is full of...