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  1. Writing Your Way to the Top of Search and Social Results

    Experts say to avoid 500-800 word counts because it’s not long enough to have substance and too long for the average reader’s attention span. Hiring nameless, faceless, anonymous writers from underground sources at $25 a pop is so yesterday.

  2. Introducing the Local Marketing Adoption Curve

    Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search, social, and mobile), many multi-location marketers have struggled to rally their teams to define...

  3. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    According to data from Adthena, Christmas PPC campaigns should span across the summer months - from as early as June up to October - to make the most of customers shopping online. Hard to believe? Take a look at U.K.department store Selfridges...

  4. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Key technology partnerships such as that with SEO market leaders BrightEdge, with and the latter's Advanced Content Optimizer providing deep integration and SEO capabilities into the Adobe Experience Manager signify an important shift in our...

  5. Top Manufacturers of Consumer Goods Using PPC for Brand Awareness

    CPG marketers attempt to maximize share of voice by layering their keywords with terms that span different stages in a consumer’s awareness and usage of the brand, including: brand terms (“Special K”), product terms (“breakfast cereal”), problem...

  6. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    Reaching the “perpetually connected” consumer is more achievable when efforts span multiple platforms. One of the most important aspects of the marketing plan in 2014 will be allocation of resources across channels to support optimum results.

  7. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    Through a brand laddering model, CPG marketers will layer their keywords with terms that span different stages in a consumer’s awareness and usage of the brand, including: brand terms (“Special K”), product terms (“breakfast cereal”), problem/need...

  8. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Touchpoints in the buying process can span various channels, making it harder (yet more critical than ever) for marketers to make meaningful connections. The consumer path to purchase has become much more complex, with various starts, stops...