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  1. Google Shares 7 Tips With Free Web Hosting Sites to Avoid Penalties

    What happens when a free hosting service becomes infested with spammers? If a free hosting service doesn’t do these seven things, then it’s possible an influx of spammers could wipe out your organic traffic should Google one day detect signals that...

  2. SearchDay: It Pays to Link Consistently

    Gmail and Blogspot Use by SpammersPosted by sitetruthBoth Gmail and Blogspot are widely exploited by spammers. Testing Landing Pages Includes Testing Best PracticesPosted by Nathania JohnsonThe Google Website Optimizer blog has an interesting case...

  3. Microsoft Researchers Show How Advertisers Are Funding Search Spam

    In a paper entitled Spam-Double Funnel: Connecting Web Spammers with Advertisers , researchers at Microsoft and the University of California Davis show the path whereby the ads of legitimate web site owners come be shown on spam pages.

  4. 2007: A Search Odyssey? Keynote Conversation with Matt Cutts

    After removing spammers, and so on, we want to share more information about how to get better indexed. In reality, Cutts and the Google team found it easy to detect the methodology, which included some pages with URLs ending in "/doorway_google.

  5. 2007: A Search Odyssey? Keynote Conversation with Matt Cutts

    After removing spammers, and so on, we want to share more information about how to get better indexed. Though we've noticed in some high-level search engine research and patents, there is a school of thought that will be willing to label pages and...