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  1. 4 Steps to Take After a Google Manual Penalty is Removed

    Competitor backlink profiles are often filled with spam, so it's important to evaluate each link before performing outreach. We make hundreds of changes to our search algorithms each year, and we employ more than 200 different signals when ranking...

  2. 10 Website Quality Indicators That Can Sink Your SEO Battleship

    Comment Spam One of the newer penalties that people are finding in their inbox is one for comment spam. Use a good spam scrubbing software to flag bad comments, limit links, and make sure to have some method of human moderation.

  3. Why 7 Search Results in Google Should be Your Brand New Lucky Number

    For one, sources of unverifiable sources of data (a.k.a.spam), such as Ripoff Report. Paid Search Results: Organic Wins 94% of Time," which looks at click-through rate data for 1.4 billion search queries and helps shed some light on how end user...

  4. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    The Sophos spokesperson told the BBC, "Spammers and malware authors can mass-produce false Facebook profiles to help them spread dangerous links and spam, and trick people into befriending them. Is it realistic that these spam puppeteers are...

  5. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    The site owner hadn’t appreciated how profoundly these spam tactics went against Google’s mission, which is purportedly to provide the most relevant results to users. Comment spam. Google’s most recent Penguin update has caused a storm of...