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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Be wary of contacting people out of the blue with these types of requests, as it can easily be perceived as spam (especially via email). But as search algorithms have advanced and are becoming increasing adept at filtering out this "link noise," it...

  2. SES San Francisco Keynote: Google's Matt Cutts & Patrick Thomas on Search Engine Censorship

    After all, one man's spam is another's great marketing strategy, just as one man's censorship is another's law, and one man's censorship is someone else's corporate policy. Should a search engine filter content such as violent images, pornography...

  3. 10 Website Quality Indicators That Can Sink Your SEO Battleship

    It can take relatively few instances of comment spam to wind up with a manual penalty. Comment Spam One of the newer penalties that people are finding in their inbox is one for comment spam. Use a good spam scrubbing software to flag bad comments...

  4. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    Also, Facebook has stated they expunge any spam or bot accounts when they find them. By comparing the two numbers and filtering out any user-agent that declares itself a bot (spider or crawler) we were able to determine the total percentage of...

  5. DuckDuckGo Questions Quality, Accuracy Of Search Engine Traffic Numbers

    Given the interest in search trends and top referrers, this type of spam has been around for quite some time. Maybe they're too busy filtering the results to explore the searches themselves. Filtering the results pages may look good, but if there...