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  1. Google Penguin 2013: How to Evolve Link Building into Real SEO

    Last week Google announced the removal of thousands of link selling websites and we are hearing of a manual spam penalty against Sprint this week. Email marketing, social media, community engagement in forums, and guest blog posting are efficient...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...

  3. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    For example, exact match anchor text links in blogrolls, comment spam, directory links, etc. Think of it like McAfee's site advisor, but focused on fighting spam and scams versus viruses and malware. I thought to myself, was he using comment spam...

  4. 10 Website Quality Indicators That Can Sink Your SEO Battleship

    It can take relatively few instances of comment spam to wind up with a manual penalty. Comment Spam One of the newer penalties that people are finding in their inbox is one for comment spam. Use a good spam scrubbing software to flag bad comments...

  5. Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

    Never – ever – send a blast from your own email account as a cc or bcc – this could go a long way toward having your email account blacklisted and every email you send thereafter could show up as spam to those that received it.

  6. Why 7 Search Results in Google Should be Your Brand New Lucky Number

    For one, sources of unverifiable sources of data (a.k.a.spam), such as Ripoff Report. To own a brand name on a social network requires permissions that go beyond simply signing up with an email address and there are many other user signals Google...

  7. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    Also, Facebook has stated they expunge any spam or bot accounts when they find them. Facebook could have prevented this or at least curbed the backlash by supporting their advertising communities in real ways, not stagnant FAQs with elementary...