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  1. Google Crisis Response: From Search Engine to Information Provider

    Whilst Google's 12th birthday and 13th birthday was characterized by a sense of volatility reflected in radical changes to leadership and hard line approaches to spam, Google's 14th birthday couldn't be more different.

  2. Too Little SEO? Some Characteristics of an Under Optimized Website

    The "Control" Variable Such updates and events include Panda, the notice of death detection and a Penguin web spam algorithmic update. In the past few months Google has really upped the game in terms of manually and algorithmically adjusting for...

  3. March (Link) Madness: Breaking Free of Link-sanity

    I’ve written before about some of the absurd link spam I’ve seen and the ridiculous comments that have gotten caught in my blog spam filter. Link spam isn't working. To spend a single dime of your precious marketing budget on a service that tries...

  4. Judge Orders ALL Search Engines, Social Networks to De-index Seized Websites

    But control of the domains isn't all that Chanel won. Some feel this judge was extending well beyond his jurisdiction for a District Court ruling by handing control of hundreds of sites (owned by webmasters across the globe) and a chunk of the...

  5. Panda DNA: Algorithm Tests on the Google Panda Update

    By gradually increasing the amount of textual spam (combining all types we could think of), we wanted to find out when certain domains would be affected and in which manner. Because we knew Panda was a machine learning algorithm, we expected there...