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  1. Writing Content for Users vs. Search Engines: Is There Still a Difference?

    As Google's approach to search and spam control evolved, a great many things changed. There was a time when web copy written primarily for users or for search engines was quite a bit different. Skilled copywriters could get their point across to...

  2. FTC Giving Native Advertising a Closer Look

    What entities control how these advertisements are presented to consumers? SEO professionals probably know native advertising best as advertorials, something that Matt Cutts, the head of Google's spam-fighting team, has discussed recently because...