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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Typically these folks include corporate branding, the business unit that you are suggesting the content for, the individual owner of the page or content segment that the new content would apply to, social media, and of course any executives that...

  2. Writing Content for Users vs. Search Engines: Is There Still a Difference?

    As Google's approach to search and spam control evolved, a great many things changed. There was a time when web copy written primarily for users or for search engines was quite a bit different. Skilled copywriters could get their point across to...

  3. FTC Giving Native Advertising a Closer Look

    What entities control how these advertisements are presented to consumers? SEO professionals probably know native advertising best as advertorials, something that Matt Cutts, the head of Google's spam-fighting team, has discussed recently because...