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  1. Last-Minute SEO - Here Come the Holidays!

    Also don’t forget about Bing - while traffic can be lower simply because they have less of the search space, they often convert at a higher rate. Find an e-zine where you can write an article, go to networking events in your community, do something...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    In fact, our only options are to either opt out by decreasing our bids by 100 percent or go for it by embracing the mobile space! He might consider bidding up his key terms after most other locksmiths have already closed for the day.

  3. The Smart Way to Optimize Your Amazon Sales Strategy

    It’s a short space to convince people to buy, so ensure you leverage your most important purchase triggers. Try to use as much of the space allowed to tell a real story about your brand, your product and what sets you apart from the competition.

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    You might call it a move from tactician to strategist: the best and most successful players in our space will work to anticipate Google's next moves and respond to them with laser focus. If you don't have a mobile-optimized website, this needs to...

  5. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Here is a collection of notes, quotes, and insights from leading brands and thought leaders in the earned media and digital marketing space. It is critical that you know how your CMO is thinking in terms of both a measurement framework and...