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  1. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    The most surprising points beyond that are the higher percentage in position 4 vs.on mobile, which seems to be related to user behavior (aka fat thumb scrolling) and the higher percentages for position 10 vs.both desktop and mobile) that further...

  2. Last-Minute SEO - Here Come the Holidays!

    Find an e-zine where you can write an article, go to networking events in your community, do something good like raise money for charity - whatever avenues you have to reach out to your users in the same space where they might be paying attention...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    In fact, our only options are to either opt out by decreasing our bids by 100 percent or go for it by embracing the mobile space! Aside from keywords, ad copy, and having a great landing page – how can you be more relevant?

  4. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    This will give you a well-rounded mix of strategies and tactics, allowing you to take successful tactics from other areas and apply them to your space. For a top-level overview of the competitive landscape, make the columns your individual metrics...