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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    In fact, our only options are to either opt out by decreasing our bids by 100 percent or go for it by embracing the mobile space! Thinking Mobile With the evolution of enhanced campaigns, we can no longer have mobile-only campaigns.

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    Try to use as much of the space allowed to tell a real story about your brand, your product and what sets you apart from the competition. Once again, you can reinforce the purchase triggers in slightly greater detail since you’ll have a little more...

  3. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    The close of 2013 represented just over a year of the service running in full, and advertising management platform provider Marin sought to uncover its progress in the retail space, including rate of adoption, advertising spend, click-through rate...

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    While some have always approached the digital space with a marketing perspective – applying marketing fundamentals to drive strategy, implementation, and measurement – many have handed off the strategic implementation of each channel to its...