A hotel can add a clip to the in-room TV default channel with hotel information, on elevator signage, and on room service menus. A lot of small business owners know they should be in the space but are unsure of the potential ROI.
Some of those projects are quite literally reaching toward the stars; the "space elevator," a fantasy of Google's founders, is one of the many projects currently underway. A recent report on Google's "secret lab," known as Google X, shows how far...
A straightforward, even humble elevator pitch without any puffery is best. For example, if a blog’s URL is thefutureofsocialmedia.com but the title is something fanciful like “Social Media In Space,” it wouldn’t be appropriate to refer to the site...
Let's be honest, the wealth Google and its founders are accumulating from PPC means they are able to challenge in nearly any market they enter, from price comparison (buying BeatThatQuote.com) to the race to build a space elevator to the quest to...
Digital Marketers Need to Work on Elevator Pitch for Holiday Season By Greg Jarboe comScore released its Q3 2010 U.S.retail e-commerce sales estimates, which showed that online retail spending reached $32.1 billion for the quarter, up 9 percent...
The companies that AlwaysOn picked for its "CEO Showcase" session in search, a rapid-fire series of elevator pitches, were Collarity, Eurekster, Mercora, Nexidia, and ZoomInfo (links to past SEW coverage).
On a recent day at the Google campus a bulletin board invited workers to a session on the dream of erecting a 200-mile-high elevator into space. Yes, it's another story about Schmidt, Brin, and Page (aka the Google Guys) in the latest issue of Forbes.
