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  1. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    Clearly, it’s highly unlikely someone would type a long URL string directly into the address bar – with whatever category and page name the site uses. However, a long-tail query for more specific camera accessories – like tripods for a GoPro Hero 3...

  2. New Targeting & Tools for Small Advertisers on Twitter

    Self-service platforms like Google and Facebook have a lot of great features, so the bar is high," adds Schumacher. Having studied the promoted and sponsored space for quite some time, it's clear that businesses of all sizes can not solely rely on...

  3. How to Create ‘Passion Pieces’ That Inspire People to Link

    Clif Bar and Company started on a bike ride. Clif Bar manufacture a range of cereal bars and their site makes no secret of their passions. Our founder, Gary, took a bite of another energy bar and thought to himself: “I could make a better bar that...

  4. Google+ VP: “We Don’t Need Ads to Make Next Week’s Payroll” Like Facebook

    The Google+ bar is everywhere you are, when you are signed in to Google. This is an intrusion in the “sacred space” that is a social connection, he said. When you're in the “sacred space” of organic search, you never see ads jammed into the stream.

  5. New Google Universal SERPs Layout Brings Apps to Forefront

    It's mostly people re-iterating their dislike of the black bar and/or cries of users wanting their "vertical space" back. I can click web, images or maps in the black bar, but now have the identical option in the new bar between the search box and...