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  1. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    Use All the Space You’re Allowed Sometimes you might not need a lot of space to say what you’ve got to say, but it actually may be worthwhile to include more copy than less in your paid search ads. Let me help you cut to the chase.

  2. 'Unnecessary' Irish SME lending constraints hit hedge funds

    However, O'Connor says many hedge funds are deliberating over whether to enter this market, adding that there are "decent returns" and many borrowers in the SME space. Gary Brackenridge, London-based head of hedge funds at software provider...

  3. Risk premium strategies favoured over beta commodity indexes

    As a result, Agarwal says it will be really interesting to see the activity in the energy space over the next few weeks ahead of the Opec meeting. We’ve seen a lot of activity in the structured space – a lot of people are getting more comfortable...

  4. Poor liquidity stalls long-dated Thai derivatives market

    In the past, this has tended to be concentrated towards 3-5 years, but there is now a push to get issuers to move into the 10-15 year space, which means that banks will not have to rely on the interbank market so much to offset the risk.

  5. HVB wins with placements and self-directed products

    In the credit space, HVB launched the 2.6% Crelino Basket Digital Anleihe - a seven-year note without capital protection - in August. HVB onemarkets gains success with expansion into public distribution

  6. Green is the colour of choice for BNP Paribas in France

    A leader in the listed space, BNPP introduced new ways this year to reach its retail and private clients in France online and via their mobile devices. BNP Paribas (BNPP) showed this year that its commitment to green goes beyond the colours in its...

  7. 4 Pitfalls to Avoid Heading Into the Holidays

    Overall, this holiday will be a great one in the digital space. I know all of our brands and teams have been planning already for months and are now just fine-tuning their plans for success. The National Retail Federation is forecasting the largest...

  8. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    The most surprising points beyond that are the higher percentage in position 4 vs.on mobile, which seems to be related to user behavior (aka fat thumb scrolling) and the higher percentages for position 10 vs.both desktop and mobile) that further...

  9. Scaling SEO Across Your Enterprise Business – The Human Element

    For example, a popular approach that’s gaining ground in the marketing space is agile project management…is it right for you? Scaling SEO at your company is not just about SEO. Success is also dependent on leadership, project management, and...

  10. The changing face of UK retail structured products

    It lends even more weight to this space. When asked what has driven the change of issuers in the UK structured products market, no two individuals offer quite the same answer - but regulation, and the Retail Distribution Review (RDR) in particular...