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  1. Centralizing Location Data: 3 Steps to Local SEO Success

    After five years of growth in the north Chicago suburb of Evanston, my company outgrew the space and recently relocated to Chicago's Loop. Unfortunately, as it does for so many businesses, updating our online location information was relegated...

  2. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Carve your own space to improve your chances of getting traffic from Google. Since the days of Web 1.0, there have been many tactics that have enjoyed 15 seconds of fame and have then had to bow out due to the whip cracked by Google and its search...

  3. Last-Minute SEO - Here Come the Holidays!

    Find an e-zine where you can write an article, go to networking events in your community, do something good like raise money for charity - whatever avenues you have to reach out to your users in the same space where they might be paying attention...

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    In fact, our only options are to either opt out by decreasing our bids by 100 percent or go for it by embracing the mobile space! In between live tweeting from the event, posting pics, and overusing the infamous hashtag (#CZLSF), I was able to...

  5. EU Commissioner Hints at YouTube Probe After Google Investigation

    The use of Google's dominant position in search to push other services – eg Google+ and YouTube – and foreclose competitors; Google's terms and conditions for AdWords, its auction-based offering of advertising space, and AdSense, its offering of...