Bing Ads Share of Voice (SOV) report is similar to Google AdWords’ Impression Share. There are 101 ways to get distracted with Quality Score and Share of Voice, but instead of diving into everything, I’ll focus on a simple bid recipe.
The Must-Haves: Site Links (increase SOV Driving Mobile Traffic: SEO s a recap of the information-packed session. Why Mobile Matters Jason Wells (@jasonrwells), CEO, ContactPoint, started by giving the audience a nice overview the mobile...
Optimization decisions should be based on conversion events, and not SOV metrics. This growth has come from a combination of acquisitions, and product developments. This month Google rolled out the latest features in the evolution of the product.
