Southwest Airlines Delta Airlines American Airlines Continental Airlines Corporate revenue goals hang in the balance, waistlines are challenged by holiday parties, and people are so worried about getting good deals they actually camp out in front...
Example: if I worked for Southwest Airlines, and I wanted to monitor negative (or positive) comments on new routes opened up to Pittsburgh, Pennsylvania, and I knew I was going after the lucrative young professional crowd competing with youth...
And its customizable flight data organization tool is used by leading airlines and travel distributors worldwide including Alaska Airlines, American Airlines, Bing, Continental Airlines, Hotwire, Kayak, Orbitz, Southwest Airlines, TripAdvisor...
Of the top five searches that resulted in traffic to websites in the four weeks to April 24, 2010, "mapquest driving directions" ranked second with 2.03%, followed by "google maps" at 1.30%, "maps" at 0.96% and "southwest airlines" at 0.79%.
Twitter is already like the mall, or at least an airport concourse with companies such as Starbucks, Dell, Dunkin' Donuts, Jet Blue and Southwest Airlines tweeting away. It's one of social media's favorite topics: How will Twitter make money?
She's also an author of Radian6's PowerShift blog, where she's just posted a great story about Southwest Airlines, an old client of mine. One of the sessions at SES New York that I had to attend was "Small Voices, Big Impact: Social Media for the...
Linda is now the Vice President of Communications and Strategic Outreach at Southwest Airlines, but she is a former a reporter for the Dallas Times Herald newspaper. TripAdvisor Joins the Travel Search Space Posted by Feb 27, 2009 TripAdvisor has...
Linda is now the Vice President of Communications and Strategic Outreach at Southwest Airlines, but she is a former a reporter for the Dallas Times Herald newspaper. Back in May 2005, Linda Rutherford sent me an email with the subject line: "Demise...
More than $2.5 million in ticket sales for Southwest Airlines, and With six weeks to go before SES London 2009, it's time to build a business case for going to the definitive event for UK and European marketers, corporate decision makers...
And during one of my presentations at SES Chicago 2008, I shared five case studies of press releases that generated a measurable ROI: million in B2B leads for Symmetricom, million in ticket sales for Southwest Airlines, million searches for...
Apple and Southwest Airlines are already doing this. Last year, Facebook used this forum to launch their wildly successful application platform. Even though the applications have been a big success for users and developers, it hasn't put much money...
Southwest Airlines Co. The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online Comparative data for March were not available because of a data collection issue...
If you need further proof meaningful metrics are needed, look at the results of Southwest Airlines Ding, a successful, albeit prehistoric, version of a 2.0 widget. The widget increases visitors and consumption of the Southwest site, since Ding...
And you can still book a round trip flight from Detroit, MI, to Chicago (Midway), IL, on Southwest Airlines for just $59. How would you like 20,000 reasons why the folks over in finance should approve your request to go to Search Engine Strategies...
The other panelists included: Betsy Book, the director of product management at Makena Technologies, creators of the virtual world There; Ed Keller, CEO of the Keller Fay Group, and co-author of The Influentials: One American in Ten Tells the...
For example, a special fare offer by Southwest Airlines (for example, a $29 fare from Boston to Philadelphia) may not be that interesting for media people to write about, but you can bet that many consumers would be very interested in that...
They passionately proselytize the benefits of Mobissimo, but still look at Southwest.com just to make sure they can't get a better deal. The reality, though, is that with Farecast only providing data for Boston and Seattle to select cities...
The CEO of Southwest Airlines did not like the word 'cheap' associated with the company," Jarboe said. In addition, Jarboe recommended creating unique links in press releases that lead visitors to unique landing pages, which his firm did for...
Greg Jarboe, president and co-founder of SEO-PR, showed how Southwest Airlines generated over $1 million in ticket sales when it announced "22 new flights at $29" in just one press release. Search marketing should go beyond traditional search...
Greg Jarboe, president and co-founder of SEO-PR, showed how Southwest Airlines generated over $1 million in ticket sales when it announced "22 new flights at $29" in just one press release. Search marketing should go beyond traditional search...
