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Southwest Airlines

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  1. Travel PPC: Top Advertisers, Keywords & Destinations [Report]

    Southwest Airlines Southwest Malaysia Airlines Delta Airlines Alaska Airlines As you'll notice, the most clicked keyword list is largely dominated by travel sites and airlines, not destinations. Those keywords averaged a 4.18 percent click-through...

  2. How to Get Actionable Insights From Social Media Measurement and Monitoring Tools

    Example: if I worked for Southwest Airlines, and I wanted to monitor negative (or positive) comments on new routes opened up to Pittsburgh, Pennsylvania, and I knew I was going after the lucrative young professional crowd competing with youth...

  3. Google Acquires Travel Search Firm ITA for $700 Million

    And its customizable flight data organization tool is used by leading airlines and travel distributors worldwide including Alaska Airlines, American Airlines, Bing, Continental Airlines, Hotwire, Kayak, Orbitz, Southwest Airlines, TripAdvisor...

  4. Amber Naslund of Radian6 on Social Media for the Little Guy

    She's also an author of Radian6's PowerShift blog, where she's just posted a great story about Southwest Airlines, an old client of mine. One of the sessions at SES New York that I had to attend was "Small Voices, Big Impact: Social Media for the...

  5. The fourth estate is dead; long live the fourth estate

    Linda is now the Vice President of Communications and Strategic Outreach at Southwest Airlines, but she is a former a reporter for the Dallas Times Herald newspaper. Back in May 2005, Linda Rutherford sent me an email with the subject line: "Demise...

  6. Building a Business Case for Going to SES London 2009

    More than $2.5 million in ticket sales for Southwest Airlines, and With six weeks to go before SES London 2009, it's time to build a business case for going to the definitive event for UK and European marketers, corporate decision makers...

  7. Has Facebook Found the Key to Making Money via Search?

    Apple and Southwest Airlines are already doing this. Last year, Facebook used this forum to launch their wildly successful application platform. Even though the applications have been a big success for users and developers, it hasn't put much money...

  8. New Players in Travel Search

    They passionately proselytize the benefits of Mobissimo, but still look at Southwest.com just to make sure they can't get a better deal. The reality, though, is that with Farecast only providing data for Boston and Seattle to select cities...