SEO News

Southwest

RSS
  1. Google Circles Could Be As Fake As Crop Circles, Or Is It?

    As ReadWriteWeb posted: "We believe that Google will preview a major new social service called Google Circles at South by Southwest Interactive today. The former 'Google Me' has been hotly awaited and the social interactive South By Southwest...

  2. How to Get Actionable Insights From Social Media Measurement and Monitoring Tools

    Example: if I worked for Southwest Airlines, and I wanted to monitor negative (or positive) comments on new routes opened up to Pittsburgh, Pennsylvania, and I knew I was going after the lucrative young professional crowd competing with youth...

  3. Google Acquires Travel Search Firm ITA for $700 Million

    And its customizable flight data organization tool is used by leading airlines and travel distributors worldwide including Alaska Airlines, American Airlines, Bing, Continental Airlines, Hotwire, Kayak, Orbitz, Southwest Airlines, TripAdvisor...

  4. Amber Naslund of Radian6 on Social Media for the Little Guy

    She's also an author of Radian6's PowerShift blog, where she's just posted a great story about Southwest Airlines, an old client of mine. One of the sessions at SES New York that I had to attend was "Small Voices, Big Impact: Social Media for the...

  5. The Decision-Making Funnel, Stage 2: Interest

    The main portion of Southwest Airline's home page prominently features a needs-based navigation section. The key AIDA stages are: Awareness Interest Desire Action Last time, I examined awareness. Now let's take a closer look at the interest stage.

    Published
  6. The fourth estate is dead; long live the fourth estate

    Linda is now the Vice President of Communications and Strategic Outreach at Southwest Airlines, but she is a former a reporter for the Dallas Times Herald newspaper. Back in May 2005, Linda Rutherford sent me an email with the subject line: "Demise...

  7. Building a Business Case for Going to SES London 2009

    More than $2.5 million in ticket sales for Southwest Airlines, and With six weeks to go before SES London 2009, it's time to build a business case for going to the definitive event for UK and European marketers, corporate decision makers...

  8. Considering a Last Minute Gift Card? You're Not Alone

    I've bought e-gift cards for Apple iTunes, Amazon.com and Southwest Air without ever conducting search. It's Christmas Eve. If you're in need of a last minute gift, might I suggest gift cards? You won't be alone, contrary to reports that gift cards...