Fifty percent of Americans hold balances on their credit cards, where more than 80 percent of Koreans pay their credit cards off every month. South Korea: Credit cards are the most popular It might have to do with your online payment methods.
Also, separating paid and organic results (an issue for the United States) isn't as important to Koreans. For example, in Chapter 8 it is mentioned that in South Korea it is normal to see 30-40 search results from a typical search (in most search...
Seoung-A Yoon, associate manager at Performics, shared an anecdote that Koreans like to joke that they visit Naver when they are bored as it provides lots of interesting information and is a great way to pass time.
However, the iPhone attracted Koreans to a whole new world. Instead, Koreans have started to use Twitter and Facebook. Duk Won & Sean Lee: Naver (run by NHN), Korea's biggest search engine, which has over 60 percent search queries and market share...
User-generated content (UGC) is more valuable to South Koreans than a standard search or directories. What Do Koreans Search For? This "portalized" search engine experience is what sets the Koreans apart from the other users.
