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  1. Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle

    For example, “buy Cinema tickets in Leicester Square” or “book South Africa safari holiday”. Quite often it can be easy to overcomplicate content strategy and keyword research. There’s lots of great ways you can go into detail on this, but before...

  2. Bing Top Searches of 2012: Those Kardashian People, iPhone 5 & Beyonce’s Baby

    Africa = Johannesburg, South Africa South America = Salvador, Brazil Kim Kardashian was the most searched person this year, and she didn’t even have a new sex tape out! Congratulations, Kim K. Sisters Khloe and Kourtney Kardashian failed to make...

  3. The Growing Importance of International Mobile Search

    The incidence of mobile search is also high in other developing markets, including the other emerging economic powerhouses of the BRIC nations (Brazil, Russia, India, China) and the CIVETS grouping (Colombia, Indonesia, Vietnam, Egypt, Turkey, and...

  4. CIVETS: New Global Marketing Opportunities in Emerging Economies

    Many economists regard the CIVETS countries – Colombia, Indonesia, Vietnam, Egypt, Turkey, and South Africa – as the next wave of fast growing emerging economies. South Africa has a population of 49 million and a lower median age of 25, while Egypt...

  5. How to Schedule Dayparting on Google AdWords

    My neighbors in Champagne Valley, South Africa run one of the area’s most successful tourist attractions: the Falcon Ridge Birds of Prey Center. Last week, I looked at some research from Google into where and when people are using tablet devices...

  6. How to Launch an English Only Global Search Marketing Campaign

    United States, Canada, United Kingdom, Australia/New Zealand and South Africa are the obvious choices. South Africa (9 percent) Look at this list of countries where English is an official language () – you’ll find huge markets in the Middle East...