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  1. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    While the volume is low, the term trended in the regions you would expect it to trend: the Middle East and North Africa (Egypt, Lebanon, Jordan, Iraq). The Spanish term spiked when Spain celebrated New Year's Eve and then again as midnight arrived...

  2. 2013 Search Year in Review with Bing, Yahoo & Ask.com

    Africa = No.destination was Johannesburg, South Africa South America = No.destination was Salvador, Brazil Let’s have a look at this year’s search in review. People in 2013 The world is obsessed with stars and their gossip, and the focus of that...

  3. Gamification in Marketing: Lessons from the Khan Academy Website

    In 2011, my family and I spent a year in a remote region of South Africa. My children homeschooled and I was nervous about being their math teacher, until we discovered KhanAcademy.org. Through our experience with their site, I learned valuable...

  4. Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle

    For example, “buy Cinema tickets in Leicester Square” or “book South Africa safari holiday”. Quite often it can be easy to overcomplicate content strategy and keyword research. There’s lots of great ways you can go into detail on this, but before...

  5. Bing Top Searches of 2012: Those Kardashian People, iPhone 5 & Beyonce’s Baby

    Africa = Johannesburg, South Africa South America = Salvador, Brazil Kim Kardashian was the most searched person this year, and she didn’t even have a new sex tape out! Congratulations, Kim K. Sisters Khloe and Kourtney Kardashian failed to make...

  6. The Growing Importance of International Mobile Search

    The incidence of mobile search is also high in other developing markets, including the other emerging economic powerhouses of the BRIC nations (Brazil, Russia, India, China) and the CIVETS grouping (Colombia, Indonesia, Vietnam, Egypt, Turkey, and...

  7. CIVETS: New Global Marketing Opportunities in Emerging Economies

    Many economists regard the CIVETS countries – Colombia, Indonesia, Vietnam, Egypt, Turkey, and South Africa – as the next wave of fast growing emerging economies. South Africa has a population of 49 million and a lower median age of 25, while Egypt...