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  1. Invisible Matt Cutts Explains Why It's Important to Have a Website

    While the video is humorous, it does highlight a serious problem: that many businesses don’t have any kind of website whatsoever, and instead rely on third-party sources, such as Yelp or other local results, to get their information to potential...

  2. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    So, is providing a stripped down version of your brand's website really the best strategy? Navigating a website designed for desktop on a tablet can be cumbersome. Yet, the user-experience is disrupted when the smartphone version of that store's...

  3. Google Analytics Content Reports: Understanding the Key Benefits

    We all know that content is a key part of a website, but do you regularly analyze performance of content to see what's working and what hasn't hit the spot? Bounce Rate: The percentage of entrances on this page where the user did not interact with...

  4. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    And a home run is knowing the entirety of rank across the Web, including rank for Twitter, YouTube, website pages and more. Adams said it's OK to get a snapshot in GWT, but it's not a thorough picture of what's happening on the website.

  5. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    There are four distinct evolutions that have made optimizing a website more challenging. Nuggets of information are vital to effective optimization and management of a search engine friendly website that will deliver results.

  6. Facebook News Feed Now Shows Content From Pages That Tag Pages You Follow

    For example, if you like the Vancouver Canucks on Facebook, and a spammer has an affiliate hockey ticket site or hockey jersey site, they could tag the Vancouver Canucks Facebook Page in their posts in the hopes that people who have liked the...