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  1. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    According to the data, 80 percent used the Twitter.com website to share. Most popular industry sources for content included Search Engine Land, Search Engine Watch and Marketing Land. The search marketing community is one that can be defined by the...

  2. Invisible Matt Cutts Explains Why It's Important to Have a Website

    While the video is humorous, it does highlight a serious problem: that many businesses don’t have any kind of website whatsoever, and instead rely on third-party sources, such as Yelp or other local results, to get their information to potential...

  3. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    So, is providing a stripped down version of your brand's website really the best strategy? Navigating a website designed for desktop on a tablet can be cumbersome. Yet, the user-experience is disrupted when the smartphone version of that store's...

  4. Google Analytics Content Reports: Understanding the Key Benefits

    We all know that content is a key part of a website, but do you regularly analyze performance of content to see what's working and what hasn't hit the spot? Bounce Rate: The percentage of entrances on this page where the user did not interact with...

  5. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    And a home run is knowing the entirety of rank across the Web, including rank for Twitter, YouTube, website pages and more. Adams said it's OK to get a snapshot in GWT, but it's not a thorough picture of what's happening on the website.

  6. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    We have all done market research on our competitor's website, keywords and ads, but how actionable is that data? Let's look at President Obama's healthcare.gov website below. We use this data to get a better idea of where they are getting most of...

  7. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    There are four distinct evolutions that have made optimizing a website more challenging. Nuggets of information are vital to effective optimization and management of a search engine friendly website that will deliver results.