Rather than thinking of your job as building links for search engines, Cutts said you should focus on making something compelling – a reason people will really want to use your website – then think about the broader marketing (e.g.talking to...
Facebook replaces ‘brand resource center’ with new website and assets – Inside FacebookThe new Facebookbrand.com https://www.facebookbrand.com/ provides dos and don’ts and FAQ for anyone who intends to use the company’s name, logos, or images in...
Responsive Design: Your website designed to auto-size based on browser. With this option, your website will auto-size depending on what device you user has and what she does. As Craver mentioned, it's different than measuring website performance.
Look at the overall mobile traffic on the website from all sources. If it's low, new mobile campaigns will likely show more of the same low engagement, so now is the time to optimize the website experience.
Manual clicks intended to increase your advertising costs or to increase profits for website owners hosting your ads. Now: Top Sources of Invalid Clicks Today Over the past week I've been reading articles about how display is riddled with fraud and...
Pantone provides a master list of top colors on its website for free. All of these trend sources can be leveraged to develop a seasonal keyword strategy. Or should it? Fashionista Marie picks up her favorite magazine, covering the top 10 hot trends...
One of my favorite sayings about SEO is, "don’t bother even starting the SEO process unless you have website analytics goals and conversions configured. Think about what you want your website visitors to do.
AB Testing and Website Optimization SocketAnalytics automatically tracks meta data from a webpage that can be used to analyze visits to specific type of content and how that content is impacting overall revenue generation for your website.
Most SEO professionals focus more on ranking the page on top, but that's merely the beginning of the game for the website owner. The final goal in most cases is to increase conversions: to make people click, to make them buy, to subscribe… to make...
This study (no longer available on their website due to a change in Google's API terms and conditions), looked at conversion rates for the top 10 industries, showed an average of 5.63 percent across all industries with the best performing industry...
This post is a look at how my team built a website that nearly broke 100,000 visitors in the first month after launch, and grew to more than 350,000 organic visits per month in only 6 months. So, taking lessons learned from growing a new website to...
When blogs first hit the web in a real way they were a central mechanism for informing and communicating with one's website visitors and customers. While your corporate website should be geared towards getting visitors into the conversion funnel...
These website owners help create the content on Pinterest and we wanted to help them understand which pieces of content people find most interesting. Pinterest's website verification feature launched in October.
Types of content assets available on the competitive website (examples like blog, news, case studies, video, etc. Screaming Frog is a good application for crawling competitive domains for to review overall website structure.
Adding trust symbols, such as “as seen in” logos for pubs where your writing has appeared, or where your website has been featured or written about, goes a long way in boosting the credibility of your site and your content.
Website A Links To ---> Website C On the flip side, outbound links to a poor-quality domain suggests the website as a member of a bad neighborhood. Linking to a bad neighborhood hurts a website Website A Links To ---> Website B
Searchenginewatch\.com|bbc\.co\.uk|other\-link\-building\-website\.com To reverse this and show the natural links you need to exclude the link building sources and ensure that remaining referral data is caught:
CBP is a real-time analytics tool that allows you to track concurrent visitors on your website that are interacting with your content at any given time. Traffic sources (referring links, search, social, direct, internal).
One way this can be done for an ecommerce site with a number of categories is to break out each category separately, as well as article and blog sections of your website. Although it takes a little bit of time to view this data for all sections of...
Traffic that doesn't immediately convert can still be valuable, and it can lead to a conversion later, whether it's through a return visit to your website or a purchase in a store, for example. Having 100,000 hits on your website is awesome if it...
