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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    And a home run is knowing the entirety of rank across the Web, including rank for Twitter, YouTube, website pages and more. Adams said it's OK to get a snapshot in GWT, but it's not a thorough picture of what's happening on the website.

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    We have all done market research on our competitor's website, keywords and ads, but how actionable is that data? Let's look at President Obama's healthcare.gov website below. We use this data to get a better idea of where they are getting most of...

  3. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    There are four distinct evolutions that have made optimizing a website more challenging. Nuggets of information are vital to effective optimization and management of a search engine friendly website that will deliver results.

  4. Facebook News Feed Now Shows Content From Pages That Tag Pages You Follow

    For example, if you like the Vancouver Canucks on Facebook, and a spammer has an affiliate hockey ticket site or hockey jersey site, they could tag the Vancouver Canucks Facebook Page in their posts in the hopes that people who have liked the...

  5. Localization for International Search Engine Optimization

    Generally speaking, localization refers to aspects of your content, your website, and other marketing efforts that are tailored to a specific geographic place or region. Not only are all of these questions part of putting together a solid marketing...

  6. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    Each channel represents sources of traffic to the most visible destination for the brand: the website. The website should always be the ultimate destination for online activity, including social media engagement, email campaigns, video channels...