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  1. Google Adjusts Standards for Newsworthy Material

    Based on Google News guidelines, there is a very rigid set of standards in place that a website must meet in order to be a part of Google News. Google News has always maintained a strict set of guidelines for which sources it will display in the...

  2. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    According to the data, 80 percent used the Twitter.com website to share. Most popular industry sources for content included Search Engine Land, Search Engine Watch and Marketing Land. The search marketing community is one that can be defined by the...

  3. Invisible Matt Cutts Explains Why It's Important to Have a Website

    While the video is humorous, it does highlight a serious problem: that many businesses don’t have any kind of website whatsoever, and instead rely on third-party sources, such as Yelp or other local results, to get their information to potential...

  4. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    So, is providing a stripped down version of your brand's website really the best strategy? Navigating a website designed for desktop on a tablet can be cumbersome. Yet, the user-experience is disrupted when the smartphone version of that store's...

  5. Google Analytics Content Reports: Understanding the Key Benefits

    We all know that content is a key part of a website, but do you regularly analyze performance of content to see what's working and what hasn't hit the spot? Bounce Rate: The percentage of entrances on this page where the user did not interact with...