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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Now that your head is about to explode with the many examples you've seen of content marketing done well by financial institutes, and with your own ideas for your series of blog posts and infographics, get it all down on paper and start...

  2. How to Plan Effectively for Content Marketing in 2014

    What is your primary audiences' favorite news sources online? As you plan out your company's visibility, think about how you can build thought leadership by including your company leader in content, whether it's contributing guest blog posts...

  3. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    An orchestrated optimization and deployment of owned assets (website, social media, blog, PR, video, images, etc.amplifies the ability of the brand to reach target audiences, wherever they are. A recent Pew Study reveals that there is crossover...

  4. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Others sat back to absorb the news and some, content-based marketers, embraced the news as part of the natural evolution of SEO. In the near future, Adobe will be sharing a few new methods and solutions to solve for keyword-level insights on the...

  5. 21 Ways to Scale Content Promotion for Maximum Exposure

    If your asset lives outside the blog (in a separate content resources section of your site), pen an announcement about it, and publish it on your blog as well to tap into its distribution power. Leverage the built-in syndication and distribution of...

  6. Social Media Automation: A Beginner's Guide for Small Business Owners

    Highly-customized content that complements the industry news mentioned above, but shows the personality and human-side of the business. Social media has been in the news for years as the newest marketing tool that will transform how businesses are...