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  1. Writing Your Way to the Top of Search and Social Results

    Let’s face it - as brands and marketers we are writing all forms of content ranging from 100-character tweets to 600-2,000+-word blog or news articles. As brands morph into news publishing-like models, it’s important to take note of what types of...

  2. Google Adjusts Standards for Newsworthy Material

    Google News has always maintained a strict set of guidelines for which sources it will display in the "In the News" section. More important, though, is the source of these headlines: Reddit, as well as additional nontraditional "news" sources, have...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Of course, you can include some of your own, but make sure you primarily include news articles and other timely and relevant posts and resources from other sources. A weekly curated newsletter of articles and news pertaining to finance.

  4. Videos Dominate Universal Search Results 65% of the Time [Study]

    The number of news sources showing in universal search results slightly decreased in 2013, and Searchmetrics said Google's Hummingbird infrastructure may have something to do with that. Searchmetrics said the overall diversity of news sources...