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  1. How to Dominate the Entire First Page of Google

    Editor's note: This column originally was published on June 3, 2013, and comes in at No.on our countdown of the 10 most read Search Engine Watch columns of 2013. Let's look at how you can monopolize all brand real estate on the first page of Google.

  2. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    Another option is to filter the Average Rank column to only include first page rankings, in an attempt to identify low-hanging fruit. Google has forced SEO professionals to look at what pages are ranking and where, and then pull in other sources to...

  3. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    When reviewing your traffic sources report, keep in mind that it is a mix of quantity and quality (i.e.don’t just look at where you're getting the most views, also look at the average view duration column to find which sources are providing you...

  4. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Then, add your fleshed out topic ideas into a separate column paired with your keywords and your asset types, like this: Quality, editorial links from authoritative sources And even if you get it wrong at first, you can always (and should always...

  5. How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates

    The report reads from the left to right and each column is a step (interaction) in the visitor path on your website. There is an extremely helpful report in Google Analytics that can help determine if your website falls into the first or second...