SEO News

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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Through published click-through rate data from other sources, Adams said sites will typically experience a 36.4 percent CTR when in the No.position in the search results. Much of this is due to the progress we've made in technology.

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Today, many marketers value data from multiple sources. Where do we get our data? And, "How do we further our marketing careers? The survey report, released this week, touches on questions in several areas such as rank, content management systems...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Another good free data point is SimilarWeb which breaks down your competitor's traffic by country and by these sources: We use this data to get a better idea of where they are getting most of their traffic and see if there is a correlation to our...

  4. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The ability to pull together data from multiple sources in one place, process it in a standardized manner, and package it in a way a marketer can understand. The company's first step included implementing and integrating marketing automation...

  5. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Valuable data remains, however insights most closely related to gaining the full picture of search performance has greatly diminished, encouraging businesses and brands to cultivate insight generated from multiple sources.

  6. So... You Think SEO Has Changed?

    Only the data sources have slightly changed and people are more aware of the importance of long-tail keywords. Every year I hear a new chorus of folks claiming that SEO is dead or that SEO has changed so fundamentally that it's completely different...