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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Quality, editorial links from authoritative sources When it comes to linkable assets, marketers often have a single objective: build as many links as possible (hence the name, "linkable asset"). But if you're only goal is links, you really aren't...

  2. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    This recommendation comes not only from peers in social media environments, but also from authoritative blogs and news sources covering advertiser content editorially. Unruly currently tracks 506,976 "shares" of online video ads every 24 hours.

  3. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    By going to Traffic Sources > Social > Network Referrals, you can see referral data from Pinterest. Image Credit: Shareaholic Even though Pinterest can't yet compete with Facebook, it is growing exponentially and in three short years is now one of...

  4. How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates

    For example, you can look at visitors from specific locations, traffic sources, devices, etc. I hate to be the bearer of bad news, but your website may not be as pretty or user-friendly as you think. How you think users interact with your website...

  5. Retail Paid Search Competition Heats Up with New Entrants

    There are many barriers to entry in retailing, including the cost of inventory and the need to deliver real innovation compared to other sources of supply in order to win and retain customers. With all that money being spent by retail advertisers...

  6. Defining Authorship: The Difference Between Contributors and Guest Authors

    The present invention provides methods and apparatus, including computer program products, implementing techniques for searching and ranking linked information sources. Everyone loves to speculate on Author Rank and its effect on the SERPs long term.

  7. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Where target audiences reside will also impact which social platforms your audience is most like to be investing their time, as illustrated by data compiled by multiple sources. Brands and businesses were initial skeptical about the validity of...

  8. How to Dominate the Entire First Page of Google

    In the long-term, monitoring social activity and proactively combating sources of negative sentiment while engaging the positive is a core strategy. Your online reputation can impact virtually every aspect of your digital marketing program from the...