In the Internet age, where publishing is cheap, and people don't need millions of different sources providing the exact same answers, you can't afford to fall victim to "sameness", so do something special instead!
This assessment is based on findings indicating that the B2B buyer is migrating to peer-based communities and trusted new sources. The simplest method for comparing user behavior by device type is in the main navigational stream (Google Analytics...
Just set a budget for your search campaign and bid optimize to account for the relative value of the two traffic sources. Pundits said that it was a sign that their empire was sure to crumble. Who was Google to treat advertisers and agencies this...
Quality, editorial links from authoritative sources When it comes to linkable assets, marketers often have a single objective: build as many links as possible (hence the name, "linkable asset"). But if you're only goal is links, you really aren't...
All the information you add in Bing Places for Business will trump other data sources and begin showing up on Bing. As SEO experts, we want the search engines to provide robust, powerful and (preferably) free tools to help us get our jobs done.
Providing you take into consideration privacy, intellectual property and legal implications, there is much to gain from the collection and application of data from a variety of sources. So, what can you do to leverage data sources, today?
Reviewing more diverse sources of traffic may have to be a much bigger part of your strategy now. Maybe there's an analogy here about everyone playing their own position or a parallel between teamwork in a game and teamwork in SEO.
Often, journalists are looking for ideas and sources to save time. Help A Reporter Out (HARO): This free service puts reporters in contact with sources. Some PR experts will recommend pitching the content to multiple sources, at the same time.
This recommendation comes not only from peers in social media environments, but also from authoritative blogs and news sources covering advertiser content editorially. Unruly currently tracks 506,976 "shares" of online video ads every 24 hours.
Applying the segments to your Traffic Sources reports will analyze the marketing activities and reviewing the segments across Content reports will identify the types of content that are successful or unsuccessful for different locations.
By going to Traffic Sources > Social > Network Referrals, you can see referral data from Pinterest. Image Credit: Shareaholic Even though Pinterest can't yet compete with Facebook, it is growing exponentially and in three short years is now one of...
For example, you can look at visitors from specific locations, traffic sources, devices, etc. I hate to be the bearer of bad news, but your website may not be as pretty or user-friendly as you think. How you think users interact with your website...
When you are obtaining references (and links) from a variety of sources all linked to your other marketing channels, while creating interesting and meaningful content, that goes beyond just good SEO. Every major Google algorithm update is followed...
There are many barriers to entry in retailing, including the cost of inventory and the need to deliver real innovation compared to other sources of supply in order to win and retain customers. With all that money being spent by retail advertisers...
One of the biggest challenges a marketer faces when trying to accurately attribute campaign success to different mediums is consistent use of campaign parameters to further segment and demystify the "Direct" or "Bookmarked" traffic sources in...
The present invention provides methods and apparatus, including computer program products, implementing techniques for searching and ranking linked information sources. Everyone loves to speculate on Author Rank and its effect on the SERPs long term.
Where target audiences reside will also impact which social platforms your audience is most like to be investing their time, as illustrated by data compiled by multiple sources. Brands and businesses were initial skeptical about the validity of...
In the long-term, monitoring social activity and proactively combating sources of negative sentiment while engaging the positive is a core strategy. Your online reputation can impact virtually every aspect of your digital marketing program from the...
Short term: Catalog data sources, identify overlap, assign value, and then define short, medium and longer term KPIs. Now, post Penguin 2.0 launch, even though there's sufficient evidence to support limited panic, we actually find the majority of...
In Windows 8.1, the Search charm will provide global search results powered by Bing in a rich, simple-to-read, aggregated view of many content sources (the web, apps, files, SkyDrive, actions you can take) to provide the best 'answer' for your query.
