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  1. Why You Need to Own Your Data & Digital Assets

    They often replace the Google Analytics UA account code that was running on the website when they got the project with a new account that they generate from the Google Analytics account they own. When the website "code" is created and owned by a...

  2. Google Analytics Content Reports: Understanding the Key Benefits

    If there are pages missing from this list, they either didn't get viewed or the tracking code isn't installed properly. Add a Secondary dimension for Source or Medium here so you can gain a full understanding of which pages perform well through...