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  1. Why You Need to Own Your Data & Digital Assets

    When the website "code" is created and owned by a third party, every business using that code is subject to the creator's interpretation of best practices and the ability to keep up with emerging security risks, usability expectations of customers...

  2. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    For many brands, SEO, social media, email marketing, conversion, content marketing, mobile, and website design and development have been approached as independent practices for many years. The purest source of this information is the department...

  3. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Integration of SEO best practices, including keyword research, SEO tagging, and cross-linking, within key online event marketing collateral. On the heels of Aberdeen's 2012 report, Trip Kucera, Senior Research Analyst at the Aberdeen Group...

  4. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    Your best bet, if you handle critical data is to get a good security professional to review your site and suggest best practices for site monitoring and best risk management. Most of the advertising networks, even the biggest, let either JavaScript...

  5. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Most big engine mobile apps source results from their web index – hence, applying mobile SEO best practices is essential to visibility in both web and apps. While many source their results from the main Google index, there are subtle differences...

  6. Landing Page Optimization: How to Identify Testing Opportunities

    The concept of figuring out and identifying what works best for your company, rather than just going along with the common recommendations or best practices, has been embedded in marketing for a very long time and is nothing new.

  7. The Synergy & Benefits of Optimizing Content as You Write

    Understand and learn about SEO and best practices. SEO professionals can also analyze error distribution, identify common SEO errors and the source of these errors, and take corrective action. Implementing SEO best practice into CMS has been a...

  8. 10 Website Quality Indicators That Can Sink Your SEO Battleship

    And asks you to engage in good practices like the following: If you can't hunt the source down, find someone on your team who can. Splitting your page information into 400 pieces of unrelated data makes your page information difficult for the...