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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    And Search Term Reports are a search marketer's best friend because they're a great source for both negative and positive keywords. From Product Ads, "(not provided)", data visualization, ad copy testing strategy, to broad match strategies – my...

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    The giant in online retail, Amazon is a great source for generating profits, whether as a supplement to other channels or as your main sales channel. Clearly there are some potential risks such as not having proper attribution data since we can’t...