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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    It just sounds like them. See how silly that sounds when you put it in print? Sitting at the table, I've found I'm having a far easier time "selling" clients on the importance of creating that culture video, putting together that marketing ebook or...

  2. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Sounds familiar, right? The owners of the Santa Barbara, Calif.based Cats and Dogs animal hospital reported what now seems like a bad joke or a tired gag: a Yelp representative offered to sell them ad space with the promise of lowering negative...

  3. SEO Website Audits: Everything You Need to Know Part II

    Just remember you get what you pay for, and just like ketchup, cheap SEO usually sounds good until you eat it. Website SEO Audits - What Are They? The term website SEO audit is a very general one that means anything that the auditor wants it to mean.

  4. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    This sounds like a straight-up, "Give us your content on our terms or we'll cut you off from YouTube" play. YouTube is having difficulty getting independent music labels to sign on to its new service due to "highly unfavorable and non-negotiable...