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  1. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    It sounds good that we never lose the effect of any of our keywords. If they interacted with your brand then repeated the same search to come to your site that sounds like they are just trying to get back to you via the method they found you before.

  2. Stimulate Your Search Marketing Creativity With the Random Input Technique

    It's just like it sounds. Search marketing is often a logical, market-driven endeavor. We can identify our prospects' wants and needs, survey our competition, tweak and test ads and copy, and iteratively and ploddingly improve our creative and our...

  3. Google's Eric Schmidt Tells iPhone Users How to Switch to Android

    That sounds fine and dandy, but we might ask, how many of those iPhone owning friends have ever bothered to read a post on Google+? What do you get the Apple fanboi who has everything? If you're Google Executive Chairman Eric Schmidt, the answer is...