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  1. Product Listing Ads: How to Maximize Your Returns

    This Sounds Like It's Leading Somewhere Google Shopping's vertical product-specific results were later shifted to include only PLAs – all the old free results were removed. That change then followed across the globe, with the UK switching earlier...

  2. Facebook Home Hits 500,000 Downloads, Getting Negative User Reviews

    While 500,000 downloads in nine days sounds like quite an acomplishment, one savvy tweeter pointed out that this means that only about 0.05 percent of Facebook's user base is using the service. Despite mostly negative reviews from users, Facebook's...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google will now mute your microphone if you’re typing during a Google+ Hangout – The Next WebWhen you get muted, Google will put up a message saying, "Sounds like you're typing so we muted your mic. A new analysis says Google Image Search traffic...

  4. Driving Consumer Insights With Mobile Analytics

    This sounds obvious but actually this is really important to note, because in the app itself it's very difficult, if not impossible, to measure all the way through to conversion. And hopefully your company has at least started to build out a mobile...