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  1. Effective Search Marketing Strategy Determines Fate of Organizations

    Does this sound familiar to you? It should comfort search marketers to know that historians can't agree on the effects of the Industrial Revolution even today. Some aren't doing so hot. Some are actually going out of business!

  2. Google's New Approach to China: A Closer Look at the Attack Heard 'Round the Web

    As with any story of this magnitude, there is much speculation; the assumptions revolve around the driving force behind the attacks, the motivation behind Google's decision, the wider implications for businesses operating in China, and the effects...

  3. Stop In-House SEO Disasters Now!

    Counteracting the effects on an IEDM can be pretty simple. In-house SEO folks say the best way to counteract the effects of MES is to identify it early and treat it with a barrage of rational ideas. Third-party vendors or agencies are often forced...

  4. What Personalization Means to SEOs

    In his ClickZ column today, Intrapromote's Eric Dafforn takes a look at the effects of Google's roll-out of personalized search results. He predicts that the change will force marketers to think more about end users: "Corny as it might sound...