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  1. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The perception is sometimes that men know more simply because they sound more confident … I think men in general are better at just telling people what they want to hear rather than working with them in a more sympathetic manner.

  2. PPC Management: Your Past, Present & Future

    This may sound like an ominous warning spoken by a man in a black cloak during a B-grade science fiction movie: you must achieve a balance within the continuum or be doomed to a languid existence. Managing pay-per-click (PPC) campaigns is like time...

  3. Nuances of Spanish Language Search Marketing

    Andalusian has a softer sound when spoken due the dropping of consonants. This should be obvious – after all, not all English-speaking countries are alike. Spanish-speaking countries all have different forms and dialects of the Spanish language...

  4. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    But doesn't just have to be applause; it can be simply the sound of zombies in your ears that motivates you to run faster. The best way to reach an audience is through a good, quick laugh and Zuckerberg didn't disappoint during her introduction.

  5. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Thus, NASA created materials that addressed reporters' needs in press releases, bylined articles, background materials, and in sponsored media symposiums, television newsreels, and fully produced radio broadcasts complete with interviews and sound...