Early on, Focus on Qualitative Not Quantitative Signals: This is going to sound sacrilegious coming from a research analyst in the data-happy marketing industry, but sometimes the data, particularly in the early stages of your content development...
This might sound like an obvious one, but you'd be surprised how most brands still send pre-packaged emails. But did you know that email plays a very important role with both of those from an engagement, brand, and conversion perspective?
Attribution modeling may sound like a daunting and time-consuming endeavor, but with the advances in reporting features across multiple advertising and analytics platforms, you're no longer limited to last-click conversions.
If your team will be using this, sound off in the comments below. Google Analytics revamped Content Experiments last summer. Now, nearly a year later, they've announced a new round of improvements, including API calls.
Within the Vine app, the videos also include sound. When the videos are embedded in tweets, the sound is automatically muted, but users can press a button to un-mute them and enjoy the full experience.
Sound off in the comments. If you have Windows 8, Microsoft says it's going to revolutionize your search experience now that Windows 8.1 is landing. Last summer, Bing introduced a suite of search apps that "completely reimagined search.
Sound familiar? It's the beginning of the month and it's again time to report to your clients or your boss on the SEO progress made last month. It's time to justify your SEO strategy, your efforts and yourself.
Sound too good to be true? "What Should Lead Your Online Marketing Strategy: SEO or Content". Why Content Marketing is the New SEO". Is Google's love affair with content marketing usurping SEO? Content Marketing is the New SEO "
It can be frustrating when people sound the “content is king” trumpet. SEO has changed. We can't rely on spam and automation to boost traffic and search rankings anymore. A few years ago, link builders never gave that kind of stuff a second thought...
But overall over the last year there has been some improvement with people telling me they think I sound better. Google CEO Larry Page has finally confirmed the health issues surrounding his loss of voice which has prevented him from speaking at...
Whenever you're tempted to over-optimize, ask yourself, does it sound natural? As the SEO rumor mill spun this week with murmurs of the arrival of yet another significant Google update, I began to think back on all this year's changes and then back...
This should sound familiar to anyone who has used GRPs to research, plan, and measure media performance. OK, maybe not "everyone," but certainly a whole bunch of people are doing so within the search marketing and digital media business.
While this may sound like something very simple, actually tracking this data at a granular level to scale for potentially thousands of people while knowing which product is right based on their previous history across devices – all accurately – is...
As the name suggests aural learners prefer to work with sounds and use a combination of rhythm and sound to understand. What do Tiger Woods, Tom Cruise, Jim Carrey, and Serena Williams have in common?
Regardless of what you may have read about the next major release of Google's Penguin algo, fundamentally, guest posting remains a sound concept. Perhaps you have been doing guest posting for a while.
Sound off in the comments below. It's been nearly two years since Google Analytics added real-time reports. Over that time, there have been a handful of changes including profiles, real-time widgets and understanding segments.
When running market mix models, numerous marketers have found digital video to be among their highest performing platforms; perhaps because it delivers the sight, sound and motion of TV in a lean-forward environment.
If so, what does that sound like? In what is starting to become the new “normal” of tragedy, this week’s Boston Marathon bombings unfolded first on social media. According to a recent study, 70 percent get most of their news from friends and family...
The Warner Sound). YouTube recently added five tailored Playbook Guides – for education, media companies, music, nonprofits, and sports – to be used in conjunction with Version 3 of the Creator Playbook, which is the main resource for site-wide...
Egobait: "Remember that a person's name is to that person the sweetest and most important sound in any language. Since the introduction of Panda, the first step in any marketing campaign is to make certain that your website architecture is sound...
