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  1. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The perception is sometimes that men know more simply because they sound more confident … I think men in general are better at just telling people what they want to hear rather than working with them in a more sympathetic manner.

  2. PPC Management: Your Past, Present & Future

    This may sound like an ominous warning spoken by a man in a black cloak during a B-grade science fiction movie: you must achieve a balance within the continuum or be doomed to a languid existence. Managing pay-per-click (PPC) campaigns is like time...

  3. Nuances of Spanish Language Search Marketing

    Andalusian has a softer sound when spoken due the dropping of consonants. This should be obvious – after all, not all English-speaking countries are alike. Spanish-speaking countries all have different forms and dialects of the Spanish language...

  4. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    But doesn't just have to be applause; it can be simply the sound of zombies in your ears that motivates you to run faster. The best way to reach an audience is through a good, quick laugh and Zuckerberg didn't disappoint during her introduction.