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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Yes, counter-intuitive though it may sound, building a strong brand ought to be one of the priorities of every SEO practitioner. Since the days of Web 1.0, there have been many tactics that have enjoyed 15 seconds of fame and have then had to bow...

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    It might sound surprising, but customers start searching for gifts and products for Christmas as early as September. Hard to believe? Take a look at U.K.department store Selfridges, which last year opened the doors to its festive shop in August...

  3. Google Dorking: Feds Warn Against Malicious Cyber Actors

    As frightening as this may sound, the Department of Homeland Security provides the following tips for protecting a website from cyber attacks: The Department of Homeland Security, the FBI, and the National Counterterrorism Center have issued a...

  4. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The perception is sometimes that men know more simply because they sound more confident … I think men in general are better at just telling people what they want to hear rather than working with them in a more sympathetic manner.