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  1. How to Optimize Your Content Strategy With Social Listening

    If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more, sorting through the data, and finding key insights and trends related to...

  2. SEO Website Audits: Everything You Need to Know Part II

    For example, if you have a site with 1 million links and your auditor is going to use their own crawlers to pull back every link and hand audit what those links mean and how they should be evaluated (what we do), this is far more intensive then if...

  3. How to Identify Non-Ranking URL Page Types Using Google Site Search

    Quickly clicking through the Costco site, it's obvious that they use the sortBy parameter to invoke the sorting functionality for product category pages.http://www.costco.com/auto-tires.html? Based on these findings a recommendation can be created...

  4. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    We'll break down sorting and filtering in the next part of this series, outlining one or two more tips you may not have known. Today we're going a half-step beyond the basics of setting up a pivot table, by exposing "must-know skills" for digital...

  5. Big Data = Big Trouble: How to Avoid 5 Data Analysis Pitfalls

    And for companies interested in learning what's working and what's not, sorting through mountains of data in order to see those insights is a promise that's hard to ignore. I first heard the term big data about two years ago, when IBM and HP...